Tuesday, July 17, 2012
  • ANA Targets Media 'Rebates,' Asserts Many Marketers Unaware Of Agency/Media Practice

    LAGUNA NIGUEL, CA -- In a surprising development, Association of National Advertisers chief Bob Liodice used his opening remarks Monday morning at the ANA's Digital and Social Media Summit here to warn about -- and rail against -- the practice of "media rebates" and other incentives that are paid to agencies for buying media on behalf of their clients. Liodice said the essence of the ANA's position was being released in a white paper, but said the practice was recently revealed to the ANA by a top board member, and said while it was generally understood and somewhat accepted overseas, ... ...Read the whole story

  • MediaCom US Merges Digital, Content Operations

    Sasha Savic, who joined MediaCom USA in April as CEO, is quickly putting his stamp on the agency. The WPP shop is merging its digital and innovations operations with its branded content unit into a new division called MediaCom Beyond Advertising (MBA). ...Read the whole story

  • Media Rating Council To Lead 3MS, Set Standards For 'Viewable Impressions,' e-GRPs

    LAGUNA NIGUEL, CA --The Media Rating Council has emerged as the ad industry's central entity for coordinating and executing the main components of Madison Avenue's so-called 3MS initiative, Association of National Advertisers chief Bob Liodice revealed Monday during the opening session of the ANA's Digital and Social Media Summit here. 3MS, which stands for "Making Measurement Make Sense," was created by the ANA, the 4As and the IAB to tackle the big issues surrounding cross-media measurement in a digital age, and Liodice told attendees that the MRC would take on the role of managing the core aspects of its efforts. ...Read the whole story

  • GroupM Taps Monteleone As Research Head

    WPP innovations unit GroupM Next has hired Patrick Monteleone to the new post of director research and insights. Monteleone will work closely with GroupM agencies, such as Mindshare, MEC and MediaCom, as well as client brand teams, to conduct in-depth research on emerging and digital media. ...Read the whole story

  • Ad, Media Coalition Taps Symphony To Orchestrate 'Cross-Platform' Ad Effect Research

    The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods for measuring audiences in an increasingly "cross-platform" media world, has tapped Symphony Advanced Media to "pilot test" what it hopes will be a better approach for measuring the effectiveness of advertising placed across various media. The test comes as others in the advertising and media industry are accelerating their efforts to understand the contribution various media have on audiences and advertising effectiveness, including the Association of National Advertisers, which on Monday announced that the Media Rating ... ...Read the whole story

  • Local Media Grows Digital Ad Revs

    Local digital media revenues will climb at a modest double-digit rate this year -- with online video and mobile search two of the biggest gainers. Overall, the media research report expects all local media to hit $133 billion in 2012, BIA/Kelsey says. ...Read the whole story

  • If Content Really Is King, Then Madison Avenue's May Be Facing $3 Bil Digital Ransom

    LAGUNA NIGUEL, CA - If content truly is king, then be prepared for Madison Avenue's brand-generated content to be held for a $3 billion ransom. That's what the Association of National Advertisers' chief counsel more or less suggested will happen next year when the Hollywood talent unions - SAG and AFTRA - try to get their hooks into the kind of digital marketing content that is not currently classified as "advertising" or "commercials" and therefore does not fall under current contract provisions between Madison Avenue and its commercial talent pool. ...Read the whole story

  • 'Breaking Bad' Flying High In Season Opener

    A mid-July Sunday night brought back the long-awaited return of AMC's "Breaking Bad" to higher levels in season five versus the previous year. The show pulled in a Nielsen 2.9 million total average viewers for its season five debut, amounting to a 22% increase over season four. ...Read the whole story

  • Gannett: Newspaper Revs Tumble 8%, Broadcast Up 11%
  • Emmis Revs Slip 7%
  • Maine Senator: TWC, Hearst Should Settle Dispute Quickly
  • Meredith's MXM Taps Macleod As SVP/GM