• Omnicom Reports Revenue Uptick by Steve McClellan

    Omnicom Group reported a 2.1% gain in revenue for the second quarter to a little more than $3.5 billion, with a 2.8% net income gain to $283 million. That was slightly better than the consensus estimate on Wall Street. Organic revenue growth -- a key performance measurement for the ad industry -- was 5.1% for the second quarter. ...Read the whole story

  • QuadrantOne Unveils Targeting Tools For Newspaper Sites by Erik Sass

    QuadrantOne, an online ad platform created by a consortium of newspaper publishers, including Gannett, Hearst, the New York Times Co. and Tribune, is introducing three new ad management tools intended to improve targeting and measurement of online advertising on news sites. The new capabilities include expanded behavioral targeting. ...Read the whole story

  • IPG's Orion, Pitney Bowes Launch Printing Partnership by Steve McClellan

    Interpublic Group is getting into the printing business, via a strategic partnership struck between its subsidiary corporate trade unit Orion Holdings and print and communications services giant Pitney Bowes. A new subsidiary, Orion Printing Worldwide, will offer corporate printing solutions to IPG agencies and potentially IPG clients. ...Read the whole story

  • Consumer Spending Drops, Tech And Entertainment Hit Hard by Wayne Friedman

    A slight decline in global consumer confidence data could be a concern to marketers and media platforms. ...Read the whole story

  • Lee Enterprise Newspaper Revs Sink by Erik Sass

    Lee Enterprises, which owns almost 50 daily newspapers, including the 'St. Louis Post-Dispatch' saw total revenues decrease 4.3% to $179 million in the second quarter of 2012 from last year's quarter. Print advertising revenue dropped 7.9%, more than offsetting growth in digital ad revenues, which increased 10% to $17.3 million. ...Read the whole story

  • Online Video Via TV Is Rising by Wayne Friedman

    New smart TV owners are experimenting more with accessing video via the Internet. This year, 56% of smart TV set owners have accessed some video via the Net, according to media research firm Parks Associates. ...Read the whole story

  • Comedy Central, KFC Want Millennials 'Growing Up" by David Goetzl

    KFC is backing a Comedy Central Web series poking fun at millennials living at home. The restaurant chain will offer five contest winners $12,500 each in cash, deemed to be more than enough to afford rent for a year. Besides shelter, each winner will also get an additional $600 to spend at KFC. ...Read the whole story

  • Dentsu America Wins New Orleans Tourism Account by Steve McClellan

    Dentsu America has been awarded the New Orleans Tourism Marketing Corporation marketing agency of record contract for the year 2012-2013. ...Read the whole story

  • Two-Screen Viewing Creates Connected TV Users by Mark Walsh

    Two-screen viewing has taken hold. More than half (52%) of adult cell phone owners now use their devices for diversion, engagement or to connect with other people while watching TV. ...Read the whole story

  • Zaarly Buy Button Links Publishers To Local Businesses by Laurie Sullivan

    Mobile marketplace Zaarly launched a tool Tuesday that allows publishers to connect local businesses with consumers looking for goods and services in spontaneous moments. 'The Los Angeles Times' and 'The Fancy' will launch Zaarly Anywhere within 30 days. ...Read the whole story

  • Sex And Death by Barbara Lippert

    Recently on "The Real Housewives of New York City," (please don't run away -- this is just a hook to allow for a few belated ... ...More

Checklist: What Marissa Mayer Might Do Next by Mike Bloxham

While the appointment of Marissa Mayer as Yahoo CEO is an interesting one, she's unproven as a chief executive. And there are many areas that ... ...More

What Is Premium Now? by Laurie Sullivan

Do advancements in display advertising make advertisers better off today compared to four years ago? As technologies like programmatic buying and native ad units take ... ...More

Book Excerpt: Shoring Up Display's Weak Spots by Linda Abraham

In January, comScore released a new way to account for the impressions made by digital display advertising, following many of the guidelines laid out in ... ...More

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