• McDonald's Launches Olympic Marketing As Competition Increases

    As McDonald's rolls out its Olympic marketing efforts, the timing could be particularly fortuitous. Company CEO Don Thompson said Monday that competitors are increasing spending in the U.S. and "we have to clearly be able to make sure that our strength of voice and our share of voice is still resonating with consumers." ...Read the whole story

  • Olympic Sponsorships Pay Off For Brands

    New Research from Havas Sports & Entertainment indicates that sponsorship of the upcoming London Summer Olympic Games (July 27-Aug. 12) and Paralympic Games has already led to stronger brand image and purchase intent for official sponsors' brands. Some of the brands analyzed included The Coca-Cola Company, Visa, Panasonic, Lloyds TSB, BP, Cadbury, Holiday Inn and P&G. ...Read the whole story

  • Fallen 'Idol' Impacts Fox's Supremacy

    Posting the biggest rating drop in its history this past season, Fox's "American Idol," the biggest non-sports TV series in the U.S., needs changes. But it may not be enough to put Fox on top by the end of next season. ...Read the whole story

  • 'WSJ' Launches A Real Estate Section

    With the national residential real estate market possibly reaching its bottom, and premium markets scarcely affected by the downturn, "The Wall Street Journal" is calculating that the time is right for a new real estate section, which will appear on Fridays beginning in late September or early October, according to the newspaper. ...Read the whole story

  • Consumers Sound Off About TV Blackouts

    Consumers seem ready to take action when it comes to more frequent TV blackouts of their favorite networks -- and most of that activity comes with their primary multi-TV network seller. They do everything from contacting the company to posting social media comments. ...Read the whole story

  • WPP Accelerates Digital Roll-Up, Adds Major Stake In Acceleration

    WPP has acquired a majority stake in the parent companies that own digital marketing services firm Acceleration. WPP has purchased or agreed to buy four digital shops in the last four weeks. ...Read the whole story

  • Online, Retail 'Distribution' Emerge As Strongest Global Ad Categories

    A broad category, which includes retail and online shopping, saw the largest growth in global ad spending in the first quarter, Nielsen data shows. Known as "distribution channels," the category posted 10.4% growth year-over-year, even as the euro crisis and other economic headwinds persisted. ...Read the whole story

  • Zite Expands Publisher Program

    Zite has enhanced its publisher program with the addition of the "Chicago Tribune," Cult of Mac, "Entrepreneur," Hearst Magazines Digital Media, the "International Business Times," "Los Angeles Times," and IDG titles "Macworld," "PC World" and "TechHive." ...Read the whole story

  • Viking Cruises Inks New 'Masterpiece' Deal

    The success of "Downton Abbey" has helped persuade Viking River Cruises to ink a two-year extension of its sponsorship of PBS's "Masterpiece" series. ...Read the whole story

  • TV Is Everywhere. Now What?

    Though consumers' appetite for video content on any platform seems to be insatiable, for the most part, we continue to buy and sell media the ... ...More



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