January 25, 2023
Tuesday, July 24, 2012
As McDonald's rolls out its Olympic marketing efforts, the timing could be particularly fortuitous. Company CEO Don Thompson said Monday that competitors are increasing … Read the whole story
New Research from Havas Sports & Entertainment indicates that sponsorship of the upcoming London Summer Olympic Games (July 27-Aug. 12) and Paralympic Games has … Read the whole story
Posting the biggest rating drop in its history this past season, Fox's "American Idol," the biggest non-sports TV series in the U.S., needs changes. … Read the whole story
With the national residential real estate market possibly reaching its bottom, and premium markets scarcely affected by the downturn, "The Wall Street Journal" is … Read the whole story
Consumers seem ready to take action when it comes to more frequent TV blackouts of their favorite networks -- and most of that activity … Read the whole story
WPP has acquired a majority stake in the parent companies that own digital marketing services firm Acceleration. WPP has purchased or agreed to buy … Read the whole story
A broad category, which includes retail and online shopping, saw the largest growth in global ad spending in the first quarter, Nielsen data shows. … Read the whole story
Zite has enhanced its publisher program with the addition of the "Chicago Tribune," Cult of Mac, "Entrepreneur," Hearst Magazines Digital Media, the "International Business … Read the whole story
The success of "Downton Abbey" has helped persuade Viking River Cruises to ink a two-year extension of its sponsorship of PBS's "Masterpiece" series. Read the whole story
- COMMENTARY
Though consumers' appetite for video content on any platform seems to be insatiable, for the most part, we continue to buy and sell media … Read the whole story
