In an effort to accelerate his vision of a "reactive advertising" marketplace in which ads become a form of entertainment content that consumers proactively … Read the whole story
NBCUniversal says it has topped the $1 billion mark for TV and digital advertising sales on all its media platforms for the London Summer … Read the whole story
Publicis Groupe's ZenithOptimedia has promoted Dave Penski to the post of U.S. CEO of Zenith, one of the two agencies under the ZO banner. … Read the whole story
The FCC upheld an early ruling against Comcast Corp. in favor of The Tennis Channel, saying the cable system operator discriminated against the niche-sports … Read the whole story
Consumer healthcare and pharmaceutical giant Johnson & Johnson is conducting a global creative agency consolidation review. J&J spent $2.6 billion on advertising last year, … Read the whole story
In a corporate-sibling partnership that could help FremantleMedia build a scripted programming business in the U.S., the production company has inked a first-look deal … Read the whole story
The threat of competition from new online audio services like Pandora is forcing the traditional radio industry to close ranks. Salem Communications, which owns … Read the whole story
Jon Stewart opted to remain in his anchor "Daily Show" chair, agreeing to a contract extension through 2015. Read the whole story
As part of its mission to revolutionize the technology Madison Avenue uses to plan, buy and pay the media -- especially digital media -- … Read the whole story
Whichever platform you watch video on, there's a good chance you'll be eating, talking with friends and family or just relaxing. Read the whole story