• Maggio Puts 'Reactive Ad' Patents On The Block, Will Anyone React? by Joe Mandese

    In an effort to accelerate his vision of a "reactive advertising" marketplace in which ads become a form of entertainment content that consumers proactively engage with, think about and then compete to win prizes based on how well they remember it, serial entrepreneur Frank Maggio is putting his patents for it on the block today. The portfolio, which includes one U.S. patent, two foreign patents, and various applications covering reactive advertising will be sold in a "sealed bid" auction in San Francisco today by patent broker ICAP. ...Read the whole story

  • NBCU Tops $1 Bil For Olympic Ads by Wayne Friedman

    NBCUniversal says it has topped the $1 billion mark for TV and digital advertising sales on all its media platforms for the London Summer Olympics. But the media company will still lose money on the event. ...Read the whole story

  • Zenith Names Penski U.S. CEO by Steve McClellan

    Publicis Groupe's ZenithOptimedia has promoted Dave Penski to the post of U.S. CEO of Zenith, one of the two agencies under the ZO banner. The other is Optimedia. Penski will continue to report to Tim Jones, North American CEO of ZenithOptimedia. ...Read the whole story

  • FCC: Tennis Channel Wins Comcast Battle by Wayne Friedman

    The FCC upheld an early ruling against Comcast Corp. in favor of The Tennis Channel, saying the cable system operator discriminated against the niche-sports network by putting it in a lesser position as compared with Comcast's own sports channels -- Golf Channel and NBC Sports Network. The ruling could be seen as groundbreaking. ...Read the whole story

  • J&J Opens Global Creative Consolidation Review by Steve McClellan

    Consumer healthcare and pharmaceutical giant Johnson & Johnson is conducting a global creative agency consolidation review. J&J spent $2.6 billion on advertising last year, according to company financials. ...Read the whole story

  • FremantleMedia, Random House TV Team For Possible Shows by David Goetzl

    In a corporate-sibling partnership that could help FremantleMedia build a scripted programming business in the U.S., the production company has inked a first-look deal with Random House to co-develop shows based on book titles. ...Read the whole story

  • Salem Joins iHeartRadio by Erik Sass

    The threat of competition from new online audio services like Pandora is forcing the traditional radio industry to close ranks. Salem Communications, which owns 97 Christian and conservative opinion format stations, is joining Clear Channel Media and Entertainment's iHeartRadio platform. ...Read the whole story

  • Stewart Re-Ups 'Daily Show' Through 2015 by David Goetzl

    Jon Stewart opted to remain in his anchor "Daily Show" chair, agreeing to a contract extension through 2015. ...Read the whole story

  • Mediaocean Taps Key Operator To Develop Madison Avenue's OS, Operative's Sampath by Joe Mandese

    As part of its mission to revolutionize the technology Madison Avenue uses to plan, buy and pay the media -- especially digital media -- Mediaocean has recruited a savvy digital technology and "big data" vet, Vedant Sampath, as its chief technology officer. ...Read the whole story

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