• IPG Revs Dip, Organic Growth Up Globally by Steve McClellan

    Interpublic Group reported today a 1.4% drop in second-quarter revenue to $1.7 billion, while net income was down 3% to $105 million. Account losses in 2011, notably S.C. Johnson and Microsoft, along with cutbacks in the healthcare sector, contributed to the decline. ...Read the whole story

  • Aegis Goes Postal, Taps Mail Man As Chief Info Officer by Joe Mandese

    At a time when technology, data mining and information processing seem to be taking center stage on Madison Avenue - particularly in media and digital marketing services - London-based Aegis Group this morning named an executive with lots of experience delivering lots of pieces of media to lots of people as its top information technology executive: Mike Young, the Chief Operating Officer of the U.K.'s Post Office. ...Read the whole story

  • Hartnett To CEO, JWT/OgilvyAction by Steve McClellan

    The North American operations of Ogilvy & Mather and JWT, both units of WPP, have rejiggered the management structure at their shopper and experiential marketing joint venture JWTAction. Sheila Hartnett has been named to the new post of CEO of the venture, but will retain her role as CEO OgilvyAction. ...Read the whole story

  • NYTCO Revs Edge Up by Erik Sass

    For the first time in years, the New York Times Co. has posted a year-over-year gain in quarterly revenues -- a rare bright spot in the struggling newspaper industry. Total revenues edged up 0.6% to $515 million in the second quarter of 2012. Total revenues at its News Media Group increased 1.2% to $489 million. ...Read the whole story

  • Poll: CBS Grabs Brand Of The Year Spot by David Goetzl

    CBS has taken a top brand ranking among broadcast networks, according to a new poll. Perhaps helped by "Downton Abbey," PBS topped ABC and NBC to finish second for "brand of the year." ...Read the whole story

  • Smaller Video Companies Score Better In Streaming Services by Wayne Friedman

    Many people may use big-name video service Netflix, but one study says other streaming video companies are getting higher marks. ...Read the whole story

  • TV Ad Retention Holds, Some Cablers Dip by Wayne Friedman

    Commercial retention of TV has changed little in 2012 versus 2011 -- although some cable networks have seen declines. The average commercial retention is around an 85 index for the four networks, according to the Discovery Communications Ad Sales unit. These numbers compare commercial ratings (C3) to program ratings (P3). ...Read the whole story

  • Roku Nabs $45 Mil, Expands Ad Efforts by David Goetzl

    Roku, the over-the-top viewing facilitator, has received a $45 million investment from News Corp. and BSKyB, among others. The company said it will use the funds for advertising and international expansion. ...Read the whole story

  • Mag Bag: Ranking Magazines' Digital Efforts by Erik Sass

    L2, which bills itself as a "think tank for digital innovation," has ranked 80 consumer mags based on their digital "IQs." The top three magazines in terms of "digital IQs" were 'Wired,' in first place, followed by 'The New Yorker,' 'Entertainment Weekly' and 'Glamour' (tied for third place). ...Read the whole story

  • The Emancipation Of Mimi by Barbara Lippert

    Last Sunday night, at a time when the grim and devastating news of the Colorado shootings was still emerging, the final, two-hour episode of "The ... ...More

The Nobody Market by George Simpson

An executive vice president at the Advertising Research Foundation and his cronies spent $480 creating six blank ads (no copy, no images) in three IAB ... ...More

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