MediaDailyNews Issues for July 2012
- MediaDailyNews - Tuesday, July 17, 2012
- ANA Targets Media 'Rebates,' Asserts Many Marketers Unaware Of Agency/Media Practice by Joe Mandese
- MediaCom US Merges Digital, Content Operations by Steve McClellan
- Media Rating Council To Lead 3MS, Set Standards For 'Viewable Impressions,' e-GRPs by Joe Mandese
- GroupM Taps Monteleone As Research Head by Steve McClellan
- Ad, Media Coalition Taps Symphony To Orchestrate 'Cross-Platform' Ad Effect Research by Joe Mandese
- Local Media Grows Digital Ad Revs by Wayne Friedman
- 'Breaking Bad' Flying High In Season Opener by Wayne Friedman
- Gannett: Newspaper Revs Tumble 8%, Broadcast Up 11% by Erik Sass
- Emmis Revs Slip 7% by Erik Sass
- Maine Senator: TWC, Hearst Should Settle Dispute Quickly by David Goetzl
- If Content Really Is King, Then Madison Avenue's May Be Facing $3 Bil Digital Ransom by Joe Mandese
- Meredith's MXM Taps Macleod As SVP/GM by Gavin O'Malley
- DuPont To EVP, Sales, TV Guide Network
- Here Media Names Garrett To VP, Digital Sales, Publisher
- MediaDailyNews - Monday, July 16, 2012
- TiVo Fast-Forwards Consumer Research, Acquires 'Single-Source' Supplier TRA by Joe Mandese
- PHD Wins Farmers Insurance Media Account by Steve McClellan
- 133 Magazines Launched, Outpacing Closures by Erik Sass
- TV, Not Movies, Dominates Comic-Con by Ed Martin
- Millward Brown, Affectiva Test Facial Tech In Emerging Markets by Steve McClellan
- Brewer SABMiller Consolidates Media With MEC by Steve McClellan
- Satellite TV Locked In Carriage Battles by David Goetzl
- Condom Brands Step Up Marketing Efforts by Erik Sass
- DirecTV Adds Disney Junior by David Goetzl
- MMA Lifts IAB's XMOS Play, Unveils $1M Initiative For Mobile Cross-Media Studies by Joe Mandese
- Lifetime Goes To The 'Prom'
- Tyler, Lopez To Exit 'Idol'
- Lightcap To Content Head, Discovery Latin America/US Hispanic
- Indie Ad Nets Merge: ICOM+IN
- The Russians Beat Us Into Space - And Look Where It Got Them Commentary by Bob Garfield
- MediaDailyNews - Friday, July 13, 2012
- Dentsu Bids High For Aegis, More M&A Likely by Steve McClellan
- Petry Ad Works Debuts, Focus On Addressable, Interactive TV Ads by Steve McClellan
- Sears' Media Assignment -- In Review? by Steve McClellan
- Gray Indicates Solid 2Q, Even Without Political Monies by David Goetzl
- Coke Launches Hispanic Olympic Campaign by David Goetzl
- Mag Bag: Heartthrob Handbooks by Erik Sass
- Superheroes Go To College With Russell Athletic by Karl Greenberg
- Leo Burnett Mixes Metaphors To Improve Its Mix
- Microsoft Advertising Confirms Layoffs
- The Whole Story: Second-Screening By Genre Commentary by Mike Bloxham
- Happy Talk Fails To Translate To Trust Commentary by George Simpson
- Thinking Inside The Box Commentary by Christine Champagne
- MediaDailyNews - Thursday, July 12, 2012
- Dentsu To Acquire Aegis For $3.85 Bil, Gives It A Digital 'Multiple' by Joe Mandese
- IMG Invests In Bloomberg Sports by David Goetzl
- Judge: Aereo 'Likely Lawful,' Denies Injunction by David Goetzl
- Carat Strikes Product-Placement Deal With UK's ITV by Steve McClellan
- News Dominates Most Impactful TV Memories by David Goetzl
- CBS Outdoor Unveils Site For Account Management by Erik Sass
- CEOs Distrust Marketing Depts., Cite Financial Disconnects by Steve McClellan
- Prominent New Orleans Group Asks Advance To Sell 'Times-Picayune' by Erik Sass
- Weather Channel Pitches 4-Platform Campaign by David Goetzl
- NBC, Microsoft Part Company, Rebrand MSNBC.com
- Viacom Shows Blacked Out On DirecTV
- Scientology To Create Religious Broadcasting Center
- Cannes Lions 2012: Young Lion Reflection Commentary by Colleen Hill
- MediaDailyNews - Wednesday, July 11, 2012
- Bogusky's Back: Buys Into Shop Focused On Buying American by Joe Mandese
- Arbitron Looks To Measure TV Promo Efforts by David Goetzl
- Next Issue Bows iPad App by Erik Sass
- 'USA Today' Names Callaway Editor-in-Chief by Fern Siegel
- WPP's Sorrell Participates In Olympics Relay by Steve McClellan
- Kantar Gains Control Of Press Index by Steve McClellan
- Nielsen Moves From Measuring Effects To Affecting Them: Wants To Change The Way Brands Advertise by Joe Mandese
- UM Taps Kiernan As Global CMO
- Gersh Named Omnimedia CEO
- BuzzMedia Acquires Spin Media
- Digitaria Hires Jurek Back To JWT
- Sometimes You Preach To The Choir Commentary by Mike Bloxham
- MediaDailyNews - Tuesday, July 10, 2012
- Check-In: Ogilvy Wins Holiday Inn Marketing Biz by Steve McClellan
- Profero Buys Vox Collective To Aid Hispanic Reach by Steve McClellan
- Magazine Ad Pages Take Another Hit by Erik Sass
- Grocery Retailers Still Rely on Print Circulars by Erik Sass
- Telemundo Upfront Delivers Big Ad Spend by David Goetzl
- Facebook, CNN Team On Election Coverage by Mark Walsh
- Porche To President, Source Interlink Distribution
- Discovery en Espanol Reports Highest 2Q Growth
- MediaDailyNews - Monday, July 9, 2012
- Key Political Races Flood Select Metros With Ad Dollars by David Goetzl
- News Analysis: Newspapers' Independence Threatened By New Owners by Erik Sass
- Hampton Inn Bows 3D Ad In Movie Theaters by Steve McClellan
- 'Remodeled' Revamped As DirecTV Show by Wayne Friedman
- Media Deals Up, Value Hits $31 Bil by Wayne Friedman
- FCC Fines Bailey Cable Over Retrans Status by David Goetzl
- Aegis Acquires WGarden, Ups Digital Presence In France by Steve McClellan
- Gannett's Payne Shares 'USA Today' Vision For Mobile by Mark Walsh
- Chevrolet Goes Grassroots For MLB
- Rentrak Expands Local TV Ratings Coverage With Gannett Stations In Three Markets
- Benjamin Franklin Wants You To Read This Commentary by Bob Garfield
- MediaDailyNews - Friday, July 6, 2012
- Ad Dollars Shift As Boomers Age by Wayne Friedman
- MEC Wins Harman's Media Business by Steve McClellan
- Majority Of U.S. Homes Get Multichannel TV by Wayne Friedman
- WFA Offers Companies Procurement Tool by Steve McClellan
- Mag Bag: 'Seventeen' Will Publish 'Real' Photos by Erik Sass
- McDonald's, P&G Sponsor Canadian Olympic Features by David Goetzl
- Digital Marketing Driving M&A Market, WPP Top Suitor by Joe Mandese
- Gandon To Oversee Publicis' Nestle Account
- Chevrolet Goes Grassroots For MLB
- MediaDailyNews - Thursday, July 5, 2012
- Study: Europe's Economy Won't Impact Olympic Spending by Steve McClellan
- Publicis Acquires BBH, Brazilian Affiliates Too by Joe Mandese
- Bad News: U.S. Newspapers Receive Poor Forecast by Erik Sass
- Ogilvy Signs Strategic Alliance With Major Chinese Province by Steve McClellan
- Report: Samsung Ranks As Most Effective Ad by David Goetzl
- Kaplan Punts To The Hub As CMO by Wayne Friedman
- ABC Hits Warm, Fuzzy Tones In 'Katie' Promo by Wayne Friedman
- Neflix: Subscribers Stream 1 Billion Hours, Analysts Remain Skeptical by Gavin O'Malley
- MediaDailyNews - Tuesday, July 3, 2012
- Olympic Trials Score For NBC by Wayne Friedman
- GroupM Acquires Alchemedia, Expands S. Korean Reach by Steve McClellan
- NBC News Launches Latino Site by Wayne Friedman
- NBC, 'Sports Illustrated' Team For Show by Erik Sass
- Extreme Reach Delivers TV Spots Via The Cloud by Wayne Friedman
- Suit Alleges Interpublic Exited Facebook $381.1 Million Richer, Claims Most Of It by Joe Mandese
- Taco Bell Taps Digitas by Steve McClellan
- AMC Debuts New 'Security' Show
- UK's Ad Spend To Rise in 2012, '13
- Reader's Digest Gets Even More Digested, Divests Some Direct Business
- Mattison Named CEO, Prometheus Global Media
- Nielsen Acquires Vizu
- Weather Channel Acquires Weather Underground
- Do you know an OMMA Online All Star? Commentary by Joe Mandese
