• TV Cos. Deliver Multiplatform Targeted Ads Via BlackArrow by David Goetzl

    BlackArrow hopes to gain a toehold in addressable advertising. The company's new Subscriber Information Service allows cable and other pay-TV operators to deliver targeted ads via video-on-demand, TV Everywhere and interactive TV platforms. ...Read the whole story

  • MediaVest Taps Davis-Swing As SVP, Analytics by Steve McClellan

    Publicis Groupe's MediaVest USA has appointed Larry Davis-Swing to the newly created post of senior vice president, analytics director. The appointment is the first big hire by Brian Terkelsen since he took the CEO reins at the agency in June. ...Read the whole story

  • Time Warner Networks Post 4% Rev Rise by Wayne Friedman

    For its second-quarter reporting period, Time Warner suffered a bit from its Warner Bros. movie unit, but results from its TV networks continued to be stronger. Time Warner's TV networks -- including TBS, TNT, CNN and HBO -- posted a 4% rise in revenue to $3.6 billion. ...Read the whole story

  • Comcast: NBC Broadcast Revs Drop, Cable Climbs by Wayne Friedman

    Comcast's NBCUniversal broadcast properties had tough second-quarter financial results -- but its cable networks made steady gains. They saw higher advertising sales, as well as better distribution revenue, climbing 3.6% to $2.3 billion. ...Read the whole story

  • Mediaocean Introduces Buying Upgrade, New CTO by Steve McClellan

    Vedant Sampath, the newly appointed chief technology officer at Mediaocean, the ad transaction processor that was created by the merger of Donovan Data Systems and MediaBank, joins just weeks before it introduces a major upgrade to its buying system for ad agencies. ...Read the whole story

  • Access Sports Sells Mallvision, Focuses On Sports Venues OOH by Erik Sass

    Access Sports Media, formerly known as Access 360 Media, has sold Mallvision, its retail-based out-of-home network. The sale (and name change) are part of a strategic repositioning that will focus the company exclusively on out-of-home advertising in sports venues where Access is building out its network and forming new partnerships. ...Read the whole story

  • A.H. Belo: Sinking Newspaper Revs by Erik Sass

    Total A.H. Belo advertising revenues sank 8%, with display ads down 15% to $21.5 million, preprint revenue down 1% to $20 million, and classifieds down 13% to over $13 million. The company publishes various newspapers, including the 'Dallas Morning News.' ...Read the whole story

  • Future Olympics Return To Canadian Public Broadcaster by David Goetzl

    After two cycles elsewhere, the Olympics are returning to public broadcaster CBC in Canada. The CBC, which receives government funds and sells advertising, has signed a deal with the International Olympic Committee to carry the 2014 and 2016 Games. ...Read the whole story

  • Uncommon Sense: Addiction As Moderator by Jeff Einstein

    Our addiction to all things media and all things digital has obliterated all common sense and eliminated just about any possibility of separating fact from ... ...More

The Whole Story: Beyond Second Screening by Mike Bloxham

The 2012 Olympics has become a field day for the tablet as second-screening becomes a focus of much attention. ...More

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