Monday, August 6, 2012
  • FT Blog Admits: Publicis, IPG Merge Talks Are False

    "Reader Beware," the Financial Times Blog Alphaville warns near the top of its site. Rumors of merger talks between Publicis and Interpublic Group reported on Aug. 3 were wrong. Reporters did not check the facts before running with the story, which the site now calls "complete rubbish." ...Read the whole story

  • Cable Ad Sales Dip 7%, Impact Viacom Revs

    Weak advertising sales for Viacom's cable networks -- which include MTV and Nickelodeon -- pulled down company-wide business numbers for the second quarter. ...Read the whole story

  • Streaming Olympics Pays Off For NBC

    NBC has been pulling in an average of 31.5 million unique viewers on laptop/computer use versus 29.1 million uniques at the Beijing Games. NBC previously said it earned some $60 million in advertising sales for its digital platform efforts. ...Read the whole story

  • Dentsu: Net Sales, ORG Report Double-Digit Rise

    Dentsu, the Japanese ad agency holding company, reported an 11% jump in net sales for the quarter ended June 30 -- the company's first fiscal quarter for 2012 -- to nearly $5.7 billion. ...Read the whole story

  • Lindblad Taps ID As Media AOR

    Travel tour company Lindblad Expeditions has selected Interpublic's ID Media as its media agency of record after a review. ID will handle both media planning and buying duties for the client. The client spent an estimated $2 million on measured media in 2011, per Kantar Media. ...Read the whole story

  • Gray TV Revs Rocket 24%

    Gray, which operates in 30 markets, posted strong revenue growth in the second quarter with help from political advertising, including a special election in Wisconsin. Revenues were up 24% to $95 million. ...Read the whole story

  • Teen Olympic Viewership Up 29%

    With the stellar performance of the women's gymnastics team, NBC's ratings in the female 12-to-17 demo have soared during the first seven days of the London Games compared to Beijing in 2008. For all 12- to-17-year-old viewers, the increase is 29% to a 7.2 average, according to NBC. ...Read the whole story

Back To The Future - No, Seriously, Go Back.

What a fantastic idea -- to spend a couple of million dollars to send the hottest babe ever into outer space to extinguish a star threatening to destroy Earth. Congratulations for racking up almost 5 million ...More