Wednesday, August 15, 2012
  • Cable Operators Losing Video Subscribers

    In the second quarter of 2012, the top nine cable companies lost 540,000 video consumers, a bit lower than the 600,000 video subscriber loss in the second quarter of 2011, according to Leichtman Research Group. ...Read the whole story

  • Gannett Tips Its Cap To NBC

    Gannett, with its slew of NBC stations benefiting from Olympic ad sales, took out a full-page ad in its own "USA Today" newspaper Monday congratulating NBC on its strong ratings and other accolades during the London Games. "Extraordinary storytelling ... Innovative viewer engagement ... Record-setting broadcasts," the ad read, saying "from your friends at Gannett." ...Read the whole story

  • Carriage Angers Broadcast Networks

    NBC, ABC and CBS have joined Fox in a copyright infringement claim against the entrepreneur behind FilmOn, who started up an Aereo-like site called The name BarryDriller is a play on media executive Barry Diller, a major investor in Aereo. The networks have not specified what specific damages they are seeking. ...Read the whole story

  • Political Ad Spend On Hispanics Trails Political Clout

    Hispanic voters are wielding more power at the ballot box, but political campaigns have lagged in their use of media targeting Hispanics, including Spanish-language media. The U.S. Hispanic Chamber of Commerce has a new initiative to track Spanish-language political ad spend in 10 key states. ...Read the whole story

  • Turner Books Major 'Closer,' 'Crime' Ratings

    TNT got some welcomed good news with the finale of "The Closer" on Monday, as well as the start of spinoff "Major Crimes." Completing seven seasons, "The Closer," which put TNT on the map years ago in the original drama arena, earned, for its series finale, a big 9.1 million viewers. ...Read the whole story

  • Aresco Exits CBS For Big East Conference

    Longtime CBS Sports executive Mike Aresco, who has negotiated TV contracts with many sports rights holders, is moving to the other side of the table. Aresco has been tapped as the commissioner of the troubled Big East Conference, which is set to begin TV negotiations. ...Read the whole story

  • Obama Beats Romney On The Digital Trail

    A new study by the Pew Research Center's Project for Excellence in Journalism indicates Obama is well ahead of Mitt Romney on the digital campaign trail. The Obama campaign is posting almost four times as much content and is active on nearly twice as many social media platforms. ...Read the whole story

In Search of the Hybrid Media Exec

Whether you call it integrated marketing, 360 communications or media-neutral planning, the need to systematically adopt processes that objectively and consistently reflect the media landscape and how consumers interact with it has gone largely un-met. ...More