In the second quarter of 2012, the top nine cable companies lost 540,000 video consumers, a bit lower than the 600,000 video subscriber loss in the second quarter of 2011, according to Leichtman Research Group. ...Read the whole story
Gannett, with its slew of NBC stations benefiting from Olympic ad sales, took out a full-page ad in its own "USA Today" newspaper Monday congratulating NBC on its strong ratings and other accolades during the London Games. "Extraordinary storytelling ... Innovative viewer engagement ... Record-setting broadcasts," the ad read, saying "from your friends at Gannett." ...Read the whole story
NBC, ABC and CBS have joined Fox in a copyright infringement claim against the entrepreneur behind FilmOn, who started up an Aereo-like site called BarryDriller.com. The name BarryDriller is a play on media executive Barry Diller, a major investor in Aereo. The networks have not specified what specific damages they are seeking. ...Read the whole story
Hispanic voters are wielding more power at the ballot box, but political campaigns have lagged in their use of media targeting Hispanics, including Spanish-language media. The U.S. Hispanic Chamber of Commerce has a new initiative to track Spanish-language political ad spend in 10 key states. ...Read the whole story
TNT got some welcomed good news with the finale of "The Closer" on Monday, as well as the start of spinoff "Major Crimes." Completing seven seasons, "The Closer," which put TNT on the map years ago in the original drama arena, earned, for its series finale, a big 9.1 million viewers. ...Read the whole story
Longtime CBS Sports executive Mike Aresco, who has negotiated TV contracts with many sports rights holders, is moving to the other side of the table. Aresco has been tapped as the commissioner of the troubled Big East Conference, which is set to begin TV negotiations. ...Read the whole story
A new study by the Pew Research Center's Project for Excellence in Journalism indicates Obama is well ahead of Mitt Romney on the digital campaign trail. The Obama campaign is posting almost four times as much content and is active on nearly twice as many social media platforms. ...Read the whole story
Whether you call it integrated marketing, 360 communications or media-neutral planning, the need to systematically adopt processes that objectively and consistently reflect the media landscape ... ...More
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