• Mediabrands' BPN Names COO, President For International Ops by Steve McClellan

    Mediabrands, the Interpublic Group media arm, has named two executives to the senior management team of its new global media agency Brand Programming Network, including a U.S. chief operating officer and the president for international operations. ...Read the whole story

  • Home Run: ESPN Extends MLB Deal Through 2021 by David Goetzl

    ESPN has agreed to keep Major League Baseball through 2021. The deal marks a 100% increase in ESPN's annual rights fee, according to MLB. Reports have the deal worth a total of $5.6 billion. ...Read the whole story

  • MEC Tapped To Promote Singapore Abroad by Steve McClellan

    The Singapore Economic Development Board has selected WPP's MEC as its media agency for a new $10 million campaign designed to attract foreign businesses to the Asian island nation. Independent shop The Secret Little Agency won the creative assignment, while Omnicom's TBWA won digital chores. ...Read the whole story

  • TWC Launches Regional Sports Net by David Goetzl

    Time Warner Cable SportsNet -- the name is one of the more prominent signs that the cable operator doesn't plan to alter its brand anytime soon -- has inked deals to carry college football and basketball games with UNLV, San Diego State and Fresno State, as well as the LA Lakers. ...Read the whole story

  • Advance Cuts More Newspaper Schedules by Erik Sass

    The controversial changes at the "New Orleans Times-Picayune," where the publishing schedule was cut to three days a week, may prove to be a harbinger of similar reductions at other newspapers across the country. This week, Advance Publications announced that it is also slashing the frequency at newspapers in New York State and Pennsylvania. ...Read the whole story

  • Amazon, Bic and the Humor of Crowds by Mike Bloxham

    When Socit Bic, the French manufacturer, launched the ballpoint Bic Crystal for Her, it set off a firestorm of humorous assault on Amazon. ... ...More

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