MediaDailyNews
Tuesday, August 28, 2012
  • Mediabrands' BPN Names COO, President For International Ops

    Mediabrands, the Interpublic Group media arm, has named two executives to the senior management team of its new global media agency Brand Programming Network, ... Read the whole story

  • Home Run: ESPN Extends MLB Deal Through 2021

    ESPN has agreed to keep Major League Baseball through 2021. The deal marks a 100% increase in ESPN's annual rights fee, according to MLB. ... Read the whole story

  • MEC Tapped To Promote Singapore Abroad

    The Singapore Economic Development Board has selected WPP's MEC as its media agency for a new $10 million campaign designed to attract foreign businesses ... Read the whole story

  • TWC Launches Regional Sports Net

    Time Warner Cable SportsNet -- the name is one of the more prominent signs that the cable operator doesn't plan to alter its brand ... Read the whole story

  • Advance Cuts More Newspaper Schedules

    The controversial changes at the "New Orleans Times-Picayune," where the publishing schedule was cut to three days a week, may prove to be a ... Read the whole story

  • Amazon, Bic and the Humor of Crowds

    When Socit Bic, the French manufacturer, launched the ballpoint Bic Crystal for Her, it set off a firestorm of humorous assault on Amazon. Read the whole story