January 25, 2023
Friday, August 31, 2012
WPP, the largest marketing services holding company by revenue, posted a nearly 6% revenue gain for the first half of the year to just … Read the whole story
WPP said Thursday that the company's board of directors has approved a plan to return the company's headquarters to London from Dublin, where it … Read the whole story
DirecTV has an arrangement with Viggle that will provide rewards to viewers of the satellite provider. Viggle, a sort of loyalty program for TV … Read the whole story
"Southern Living" is incorporating Digimarc's "Discover" platform for digital watermarking into editorial content in its September issue. The watermarks allow readers to vote for … Read the whole story
Telemundo said it inked Allstate, Caress and Volkswagen as top-line sponsors for its new "Premios Tu Mundo" (Your World Awards) broadcast. The backers will … Read the whole story
NBC is taking an Olympics app that served as a TV Everywhere offering during the games and refashioning it as a general sports programming … Read the whole story
Positioning itself as a major force for TV Everywhere, Adobe Systems said it authenticated more than 88 million video streams to U.S. viewers during … Read the whole story
- COMMENTARY
Earlier this week, "New York Times" ad columnist Stuart Elliott wrote that "professional football is probably the most effective advertising delivery system ever invented." Read the whole story
