• Ad Holding Cos: Moderate Expectations Till Late '13 by Steve McClellan

    Pivotal Research reports that globally, WPP, Omnicom, Publicis, Interpublic and Havas grew organically by just 3.1%, down from the 4.2% that the companies achieved in both the prior quarter and the fourth quarter of 2011. The situation is expected to improve late next year. ...Read the whole story

  • Kantar: Q2 U.S. Ad Spend Flat At $34 Bil by Steve McClellan

    U.S. ad spending growth nearly stalled in the second quarter of 2012, climbing less than 1% to $34 billion, according to a new Kantar Media report. For the first half, spending was up 1.9% to $67.1 billion. ...Read the whole story

  • TV Ad Sales Up In Key Categories by Wayne Friedman

    TV ad spending climbed over 4% versus the second quarter of 2011 and is still outpacing other media. Kantar Media says all TV advertising rose 4.4% in the second quarter, with Spanish-language TV rocketing up 17.8%. For the first six months of 2012, TV advertising is now up 6% versus a year ago. ...Read the whole story

  • 'Dallas Morning News' Launches Speakeasy by Erik Sass

    The "Dallas Morning News," which is owned by A.H. Belo, has partnered with Slingshot LLC to launch a new social content marketing company, Speakeasy, which will conceive and execute social campaigns and promotions for local and national brands. ...Read the whole story

  • Kids Stick WIth TV, But Nickelodeon's Numbers Still Down by Wayne Friedman

    Despite growing use of mobile devices, one Wall Street media analyst believes total kids' viewing continues to climb on traditional TV. But that hasn't comforted Nickelodeon, which witnessed a drop in Nielsen rating by up to 20% starting last fall. ...Read the whole story

  • Ralph Lauren Fashions 'Masterpiece Theater' Sponsorship by David Goetzl

    Ralph Lauren will join Viking River Cruises in sponsoring PBS's long-running "Masterpiece" series, which has been reinvigorated by the success of "Downton Abbey." Lauren's relationship will include tailored spots for "Downton" and "Upstairs Downstairs." ...Read the whole story

  • Omnicom Launches Content Continuum To Optimize Brand Content by Laurie Sullivan

    Omnicom Media Group's Resolution Media this week will launch Content Continuum, an interest-driven content marketing business unit. The concept not only makes search engine optimization act like paid-search campaigns, but it turns companies into content creators. ...Read the whole story

  • Find Your (Brand) Greatness by Joseph Jaffe

    Nike is the marketer/brand of the decade, if not the millennium. With Fuelband, it has taken yet another effortless stride from being all about professional ... ...More

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