Wednesday, September 12, 2012
  • Dentsu Gets U.S. OK For Aegis Acquisition

    The U.S. recently gave Dentsu the go-ahead sign, indicating that it would not contest the purchase of Aegis Group on antitrust grounds. Other countries that have green-lit the sale include Australia, Germany, Russia and South Africa. ...Read the whole story

  • Comcast Targets Hispanics With Triple-Play Package

    Comcast said it is launching a Hispanic-targeted triple-play package, offering international calling and programming. The Xfinity Triple Play MultiLatino offers 300 minutes a month for calls to landlines in Mexico or other areas in Latin America. ...Read the whole story

  • Time-Shifted Viewing Up, Live Viewing Dips

    The average daily live TV viewing per person is now at 4 hours and 38 minutes -- down from 4:47 during the first quarter of 2011. Time-shifted viewing climbed to 24 minutes from 21 minutes. ...Read the whole story

  • 'Voice' Sings, 'MNF' Tackles Less Viewers

    The two-hour big NBC singing competition show "The Voice" delivered strong ratings, with a Nielsen 4.2 rating/11 share and 12.3 million viewers. But it's down from the Season Two start-up of 17 million viewers. "Monday Night Football," earned ESPN's double header of "MNF," first a 4.7 rating and 10.9 million viewers for the Baltimore Ravens-Cincinnati Bengals. ...Read the whole story

  • Print Ad Spend Lags Other Media

    Print ad spending continued to dwindle in the first half of 2012, even as overall media spending grew modestly, according to the latest figures from Kantar Media. ...Read the whole story

  • Martha Stewart Living Omnimedia Turns To Digital Video

    Martha Stewart Living Omnimedia, which has been unprofitable for eight of the last nine years, is turning to Web video to revitalize its fortunes. On Monday, the company announced nonexclusive distribution partnerships with Hulu and the AOL On Network, respectively, in addition to a video content management and optimization deal with Fullscreen, Inc. ...Read the whole story

Political Ad Tracker: Frontline Intel From A Battleground State

Thanks in large part to excessive Super PAC spending, the 2012 elections will see paid media spending reach as high as $9 billion across all media channels. In fact, there was more money to spend than ...More

  • Print: The Original Multi-Medium

    The nature of the print product should make it ideal for leveraging the nonlinear, interactive and increasingly tactile world of electronic media. ...More