• TV Q4 Scatter Market Flat, Political Money May Help by Wayne Friedman

    The TV scatter advertising market continues to struggle -- and for many media-buying executives, it seems to show little to no growth for the rest of the year. ...Read the whole story

  • Radio Revs Edge Up by Erik Sass

    While it didn't match the growth rates for Internet or TV advertising, radio managed to post a modest 1% increase in total advertising revenues in the second quarter, according to the Radio Advertising Bureau. Recently released RAB figures show that revenues increased to $4.36 billion in the second quarter. ...Read the whole story

  • Multiscreen TV-Tablet Viewing Soars by Wayne Friedman

    More evidence grows over multitasking multiscreen viewing. Almost two-thirds of tablet owners -- 63% -- watch TV while using their tablets, per a study from GfK MRI. The research says this is significantly more than any other activity done concurrently with tablet usage. ...Read the whole story

  • Pandora Attracts More Listeners, Advertisers by David Goetzl

    Internet radio service Pandora, which just announced a 48% increase in active listeners to 56 million by the end of August, continues to excite advertisers. Pre-roll online spots should also continue to garner more ad dollars, according to a Wall Street analyst. ...Read the whole story

  • OMD, MediaCom: Big M&M Award Winners by Steve McClellan

    Omnicom's OMD and WPP's MediaCom were the big winners at this year's M&M Awards, which honor excellence for work by media shops for multi-regional media and marketing campaigns. ...Read the whole story

  • Hanks Narrates Nat Geo's 'Lincoln' by David Goetzl

    National Geographic Channel said Tom Hanks will serve as the host and narrator for the two-hour special "Killing Lincoln." Scott Free Productions, founded by Ridley Scott and Tony Scott, is behind the production. ...Read the whole story

  • ESPN Drives Nascar Ads by David Goetzl

    ESPN will again offer ads this fall on one side of the screen while the action continues on the other in 10 NASCAR races. Also, as ads roll in NASCAR NonStop, the ticker will continue on the top of the screen so viewers can follow the order of the drivers. ...Read the whole story

  • Dentsu, ADK To Market Flipboard by Steve McClellan

    Flipboard, the social magazine app, has struck a deal with two of Japan's largest ad agencies, Dentsu and ADK, to help it market the service in Japan, the companies said Friday.The agencies will assist in expanding the number of media companies that share content via the app and also help popularize the service among consumers in Japan. ...Read the whole story

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