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Gatfield, Naked Communications Part Ways
Veteran senior adman Stephen Gatfield has resigned as co-chairman of Naked Communications, the New York-based communications planning agency that he joined a little more than a year ago. ...Read the whole story
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Harris Tests 'ZoneCasting' For Radio
Harris Corp. has partnered with Geo-Broadcast Solutions to introduce a new broadcast radio product that can target audiences more precisely, down to the neighborhood level, offering an extra level of geographic precision that could help attract more local businesses to radio. ...Read the whole story
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Havas Sports & Entertainment Opens Moscow Office
Havas Sports & Entertainment (HSE Group), the brand engagement operation of Havas, has opened an office in Moscow in preparation for key upcoming sports events in Russia, the agency confirmed Monday. ...Read the whole story
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Study: In Growing Digital Media World, GRPs Still Important
While all those new media measures and metrics are needed in a new digital media world, gross ratings points -- GRPs -- will be around for a while. ...Read the whole story
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NBC's Lower NFL Ratings Still Win Sunday, CBS Gains, Fox Falls
Although NBC still scored big on Sunday thanks to NFL football, the race for Sunday got closer when looking at preliminary results. ...Read the whole story
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Dell Sees Lift From Multiplatform Campaign
To promote its educational technology products, computer giant Dell this summer ran a first-of-its kind campaign for the company that ran across Web-connected TVs, the desktop Web and mobile devices. The aim was to track individual consumers across the three platforms to correlate the impact of one channel with the other two. ...Read the whole story
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