• Callas To Managing Director, Maxxcom Global

    As it continues to scale up its $3 billion media agency operation, MDC Partners has appointed agency veteran Dene Callas to the new role of managing director of Maxxcom Global Media, the Toronto-based holding company's media oversight unit. ...Read the whole story

  • B2B Ad Pages Slip In Print, Rise In Digital

    The downturn in print media has not spared business-to-business publications, which saw total ad pages fall 8.27% in the first half of 2012 year-over-year. On the positive side, other B2B revenue sources are still growing, with digital advertising up 14% in the first half of 2012. ...Read the whole story

  • Consumers Distrust Advertising: Trad Media Fares Better Than Digital

    When it comes to not trusting advertising, text ads of mobile phones and online banners fare poorly. Traditional media -- TV, magazines and radios -- do better, but the numbers are still high. The most trusting results are drawn from opinions and recommendations from "people I know." ...Read the whole story

  • Cablevision, Tribune At Standstill, CW Blackout In NYC Continues

    As the blackout of the CW affiliate in a large portion of the New York market settles into its fifth week, a top Cablevision executive has signaled that the cable operator feels little pressure to restore the channel to its system. Tribune-owned WPIX has been unavailable in Cablevision homes since mid-August. ...Read the whole story

  • Cumulus Radio Brings SweetJack To More Cities

    Cumulus is bringing its SweetJack daily deal service to 36 new cities around the country, including New York City, Los Angeles, Chicago, Miami and Boston. That brings the total number of markets served by SweetJack to 97 across the U.S. Over 4 million have signed up for the service. ...Read the whole story

  • Time Warner Cable Taps La Comunidad For Hispanic Campaign

    After launching its "Enjoy Better" campaign earlier this year, Time Warner Cable has turned to Miami-based La Comunidad to serve as its agency for reaching multicultural audiences. In targeting Hispanics, the agency will work with Omnicom's Zimmerman Advertising on direct marketing and production. ...Read the whole story

  • NBC Lights Fire With 'Revolution'

    NBC has struck some initial ratings pay dirt with the premiere of its action-drama "Revolution" -- delivering the best results in three years for any broadcast prime-time drama. ...Read the whole story

  • Marketers: Food Elites, Realists Taste The Difference In Shopping

    Shopper marketing specialist on the retail food industry SAI Marketing concludes that there are two main camps of food consumers in the country: food elites and food realists. It's critical that marketers and agencies understand the differences. ...Read the whole story

  • Apple Radio Expansion Threatens Rivals

    The recent report that Apple plans to launch its own Web radio service sent tremors through the online music industry. As the biggest player in digital music, the company's expansion to music streaming could have major repercussions for Pandora and Spotify. Online radio and on-demand services remain the fastest-growing form of music consumption in the U.S. ...Read the whole story

The Dexterity of Dinosaurs

The real impact of digital was less about replacing one set of companies with another, and much more about changing aspects of how those companies ... ...More

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