• IPG's Roth Touts Agency Value, Pay-Per-Performance Model by Steve McClellan

    Recent and future changes in the business are driven by the consumer, says IPG CEO Michael Roth. "It's all about content and the relationship between the consumer and the product." He believes agencies are in the best position to foster that relationship. ...Read the whole story

  • Discovery: OWN On Track, ID Net Sees Ratings Growth by David Goetzl

    Even with suggestions that the ad market has slowed, Discovery CFO Andy Warren said business is "still robust" and "the market is strong" at the company. He indicated the fourth-quarter scatter market is healthy. Significant ad sales growth could come from the ID network with its ratings growth, though that may take some time. ...Read the whole story

  • Newspaper Jobs Shrink 40% In 10 Years by Erik Sass

    According to the U.S. Department of Labor's Bureau of Labor Statistics, total employment in the newspaper publishing industry has plunged from 414,000 in 2001 to 246,020 in 2011, equaling a 40.6% drop in ten years. ...Read the whole story

  • NBCU Cable's Yaccarino Adds Broadcast, Named President, Ad Sales by David Goetzl

    After leading ad sales at NBCUniversal's cable networks since late last year, the company has expanded Linda Yaccarino's duties to include the broadcast arena, notably the flagship NBC network. The move also makes Yaccarino president of ad sales. ...Read the whole story

  • Viacom CEO Upbeat About VOD Deals, Nickelodeon by Wayne Friedman

    Viacom CEO Philippe Dauman says many of its program deals with subscription video-on-demand services like Netflix and Amazon Plus have been "additive" to the company, as well as its distributors. ...Read the whole story

  • Fox Tracks Social Media-TV Interaction by Wayne Friedman

    Young-skewing Fox Broadcasting wants to make sure it's following -- and valuing -- social media interaction with its TV shows. To that end, it has signed a deal with digital media researcher, trueAnthem, to track social sharing of Fox's digital television content. ...Read the whole story

  • Omnicom CFO Muses On China Business, Organic Growth by Steve McClellan

    Omnicom's business in China is comprised predominantly of multinational marketers, and local companies go elsewhere for advertising and marketing services. The reason, says the company's CFO, is that Chinese national companies don't want to pay for the level of service Omnicom has to offer. ...Read the whole story

  • Uncommon Sense: Eat All You Want by Jeff Einstein

    The 21st-century confluence of digital scale and 24/7 news provides the perfect cover for the perfect plan: The greatest transfers of additional wealth to the ... ...More

The Whole Story: Tablet Users: Where Are They Now? by Mike Bloxham

Much of the recent press surrounding tablets has focused on the use of the device as a companion screen while viewing TV. But the personal ... ...More

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