• Magna Global Revises Ad Forecast, Dips To 3.1% Growth In '13 by Wayne Friedman

  Interpublic Group's Magna Global media unit has lowered its forecast for the global advertising economy, partly as a result of the slower-than-expected recovery by Western Europe economies. It now says the global advertising economy will grow 3.1% in 2013, less than its June prediction. ...Read the whole story

• ZO, GroupM Predict Ad Spend Hits $574B By 2015 by Steve McClellan

  Top forecasters said Monday they expect modest ad-spending growth over the next few years. Global ad spending will pick up a little steam in the future, according to Publicis Groupe's ZenithOptimedia. Spending will climb from 4.1% growth in 2013 for a total of $518 billion to 5.6% growth in 2015, reaching $574 billion. ...Read the whole story

• Outdoor Revenues Up 4.4%, Benefits From Digital OOH by Erik Sass

  Out-of-home advertising revenues grew 4.4% to over $1.5 billion in the third quarter, up from around $1.4 billion in the same period of 2011, according to the Outdoor Advertising Association of America. McDonald's was the top advertiser in terms of out-of-home ad spending in the first nine months of 2012. ...Read the whole story

• Industry Watchdog Audits Rentrak, First Step Toward TV Ratings Accreditation by Joe Mandese

  Nielsen TV ratings rival Rentrak this morning said the Media Rating Council has begun auditing its two main TV ratings services - TV Essentials and StationView Essentials - a first step toward industry accreditation. ...Read the whole story

• Analyst: Adland, Media Take Major Hit If 'Fiscal Cliff' Happens by Steve McClellan

  If the politician's "fiscal cliff" isn't addressed, Pivotal worries the fall could result in a $9 billion revenue loss to media companies. ...Read the whole story

• Paper Trail: Journal Register Company Begins Auction by Erik Sass

  The Journal Register Co., which publishes 'The New Haven Register' and 'The Trentonian,' among other newspapers, has entered into a "stalking horse" purchase agreement that will allow it to begin an auction process. ...Read the whole story

• DVRs Are Key Part Of TV Homes by Wayne Friedman

  DVRs have now made it into the majority of U.S. TV homes that have a multichannel programming service from a cable, satellite or telco company. ...Read the whole story

• NBA Players Slam Dunk Endorsement Scores by David Goetzl

  By one metric, newly acquired Los Angeles Lakers point guard Steve Nash has the greatest potential among NBA players as an endorser, according to Nielsen. ...Read the whole story

• Electus, 'Saveur' Team For 'Dueling' Series
• NPR Gives 'TED Radio Hour' Weekly Slot
• 'Psych' Lets Viewers Chose Marketing Tagline
• 'Sports Illustrated' Debuts 3 New Sports Books

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• Clarification: NDTV Appeal Addresses Allegations Against Nielsen
• AWNY Installs New Board

Previous Issues

• Thursday, May 23, 2013
• Wednesday, May 22, 2013
• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• More Issues »