Extending more promotional spin from the CBS-CNET controversy, Dish Networks has placed a print ad in major newspapers touting an award for its Hopper … Read the whole story
Elevate Digital has partnered with Media Ventures Group with an eye to expanding its network of street-level interactive digital displays throughout the U.S. Read the whole story
Somewhat surprisingly, NBC's opening-day ratings for the start of an NHL shortened season produced results -- the best in over a decade -- a … Read the whole story
Companies often use so-called brand ambassadors to spread positive word of mouth about their products and services. But according to a new study by … Read the whole story
The NFL said its conference championship games Sunday each drew an average of more than 40 million viewers, but the figures were down significantly … Read the whole story
There is an opportunity to vote on the direction of a broadcast Sprint-backed NASCAR race on Fox next month. Voters can determine some of … Read the whole story
In an effort to build more buzz around Bellator Fighting Championships, a Viacom-owned mixed martial arts league, Spike has entered into a promotional partnership … Read the whole story