MediaDailyNews
Monday, January 28, 2013
  • Super Bowl Scores Nearly $4 Million Per Spot

    This year's average Super Bowl commercial price is expected to climb to about the same level as a year ago -- close to 10% … Read the whole story

  • Campopiano Takes Creative Reins At Draftfcb

    Javier Campopiano has been named chief creative officer, Draftfcb New York effective Feb. 4. The post has been vacant for nearly a year. He … Read the whole story

  • Advertisers Link With Oscar Site, ABC App

    The Oscars may be a month away, but advertisers are starting to digitally link with ABC's coverage, including University of Phoenix and Hyundai. Read the whole story

  • Top Athletic Endorsers Span Demo Sectors

    Gold medal-winning Olympians Michael Phelps and Gabby Douglas topped a Nielsen/E-Poll list of athletes with the greatest "endorsement potential" in reaching moms, while NFL … Read the whole story

  • Kia Super Bowl Ad Screened First In Cinemas

    For the second year in a row, Kia Motors America is showcasing a Super Bowl ad in 19,000 NCM Media movie screens before it … Read the whole story

  • 'Leno' Trumps 'Kimmel" In Late Night

    After a brief rise to the top of the late-night ratings heap, "Tonight Show With Jay Leno" has overtaken ABC's "Jimmy Kimmel Live" in … Read the whole story

  • My Damn Channel Launches New Network, Revenue Options

    Digital production studio My Damn Channel is expected to unveil a network model today that will offer partners various distribution, promotional and monetization opportunities … Read the whole story

  • Open Unhappiness

    It is embarrassing, and a bit perplexing -- and admittedly a bit satisfying -- to watch the Coca-Cola Co. twist in the wind. Phony … Read the whole story