DDB Worldwide has hired agency veteran Chris Tussing to oversee the shop's Reebok business. The client selected DDB as its global agency of record … Read the whole story
The axe is swinging again at Time Inc., where an internal memorandum from CEO Laura Lang warned employees that the company will be laying … Read the whole story
The Association of National Advertisers' commercial ratings "summit" meeting discussed the feasibility and benefits of brand-specific ratings. While members want such ratings, the association … Read the whole story
This year's Super Bowl XLVII will be a little more international in flavor, thanks to Sirius XM, which announced plans to broadcast live coverage … Read the whole story
Longtime Miami Dolphins fan Jeff Zucker continues to emphasize sports programming as he looks to bolster CNN ratings. The network will develop programming under … Read the whole story
Potentially giving ESPN more exposure to Hispanic audiences, the company has reached a deal with Univision to air home Mexican national team games in … Read the whole story
Nielsen data shows the telecom sector saw the highest growth in global ad spending for the first nine months of 2012 at over 6.5%, … Read the whole story
In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of … Read the whole story
Whether using magazines as the central vehicle for a campaign or as a means of extending a campaign based around other media, it's helpful … Read the whole story
Probably one of the biggest media deals in recent years has been the proposed purchase of Arbitron by Nielsen. For those of us in … Read the whole story