• Draftfcb Shifts Media Ops To Mediabrands, Enhances Client Services by Steve McClellan

    Interpublic Group's Draftfcb is undergoing a major reorganization, with its media operation shifting to sibling organization Mediabrands. The move, which comes amid a search for a new CEO, will enable Draftfcb to refocus its practice on core competencies, including creative, strategic planning, data management, CRM and digital. ...Read the whole story

  • Viacom Slammed, TV Posts 6% Rev Declines by Wayne Friedman

    Viacom had a rough fiscal first-quarter 2013 down 16% in revenue -- mostly due to lower film entertainment results. Its media/TV networks witnessed a 6% decline in domestic and worldwide advertising revenues. ...Read the whole story

  • Super Bowl Ads Gain 'Impact Value' Before Game by Gavin O'Malley

    Some brands advertising during this year's Super Bowl have managed to increase their "impact media value" by more than 1,000%, according to General Sentiment. Wonderful Pistachios, for example, has seen its media value jump 1,442% over a three-month average. ...Read the whole story

  • BBDO Sweeps Awards Cross-Platform by Steve McClellan

    BBDO was the most awarded creative agency network in the world in 2012, according to the Gunn Report, which tracks industry award competitions such as the Cannes Lions and numerous other global, regional and national contests. ...Read the whole story

  • Toyota Super Bowl Spot Drives YouTube Traffic by David Goetzl

    As marketers continue to build anticipation for their Super Bowl spots, Toyota looks to have found resonance with its creative starring Kaley Cuoco of "The Big Bang Theory." As of Thursday morning, the ad and a teaser had generated more than 9 million combined views on YouTube. ...Read the whole story

  • TWC Records Local Ad Gains, Video Biz Dips by Wayne Friedman

    Time Warner Cable's stock took a big hit in connection with its fourth-quarter earnings results -- even as some key metrics continue to show improvement. Revenues were up almost 10% from a year before to $5.5 billion, while local and other advertising revenues saw a 29% gain to $313 million. ...Read the whole story

  • Mag Bag: 'Real Simple' Launches Wedding Channel by Erik Sass

    Real Simple has launched a Weddings channel on its Web site, RealSimple.com. Some of the content will be drawn from Lover.ly, a wedding-focused search engine and network of blogs and Web sites that the magazine partnered with recently. ...Read the whole story

  • The Bug & I by Barbara Lippert

    "Barbara Lippert owes an apology to every single non-black Jamaican for implying that they do not exist!" That's a snippet of one of the more ... ...More

Winning The Super Bowl -- And Beyond by Scott Hess

The Super Bowl is that singular media event where ads actually share the spotlight, rather than borrow it. Brands are realizing the value of a ... ...More

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