Omnicom's global media agency network OMD came out on top in analyst RECMA's latest Network Diagnostics report. The study measures competitiveness in pitches, momentum, specialized resources and client profiles. It's the third consecutive time that OMD has been ranked No. 1. ...Read the whole story
The power outage in the Superdome that brought Super Bowl XLVII to a halt for about 35 minutes just after halftime did not displace any of the high-priced TV commercials sold by CBS. "All commercial commitments during the broadcast are being honored," stated Jennifer Sabatelle, vice president-communications at CBS Sports. ...Read the whole story
Despite the prospect of more TV money, NFL Commissioner Roger Goodell indicated Friday that the league has no plans to expand to a 16-game regular-season schedule, although the issue will continue to be a consideration. ...Read the whole story
WPP's Grey Global Group has been slapped with a trademark infringement lawsuit in connection with a marketing campaign it developed for client BMW. ...Read the whole story
Get ready to throw out your HDTVs -- in a few years. Those new 4K TVs are estimated to be in consumers' hands by the end of this year. In three years -- 2016 -- NPD DisplaySearch believes that number will grow to 7 million. ...Read the whole story
Titan Air has struck a deal with United Airlines making Titan the advertising sales representative for United media assets in airports across the U.S. The three-year agreement will give Titan access to various ad inventory, including United's digital gate network, jet bridge advertising and United Club displays. ...Read the whole story
Swiping a move from Netflix, Amazon has a deal for sole rights to the PBS hit series "Downton Abbey" for an online subscription service. Amazon has exclusive rights to season three and four. ...Read the whole story
National TV media cost company SQAD says -- through an independent audit -- that its NetCosts service database now includes nearly 50% of all national television advertising spending in 2011. ...Read the whole story
The Only Super Bowl Ad That Bothers To Sell?
If Super Bowl XLVII demonstrated anything, it is the dire need for signal-flag-wavers. In the creative bunker, where agency and client huff one another's fumes, ... ...More
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today