Rentrak says it is starting a first-of-its-kind TV measuring service, estimating all TV viewership of a program for up to one month. Its new … Read the whole story
Movie and TV studio Lionsgate has selected WPP's Mindshare to handle its consolidated account after a review. Annual ad spending on the account -- … Read the whole story
Havas said its full-year revenue was up 8% to roughly $2.4 billion, although profits were not disclosed. Full-year organic growth was 2.1%, down from … Read the whole story
Does TV still sell music from exposure on big TV events? Nielsen says it strikes a chord. Sales of the album of the year, … Read the whole story
Reader's Digest Association is having another whirl at bankruptcy protection with its second Chapter 11 filing in four years. The bankruptcy process is not … Read the whole story
New TV shows' social media metrics still aren't witnessing comparably strong initial traditional TV viewership. The best social-ranking new show, ABC's "Zero Hour," is … Read the whole story
Staples has begun a comprehensive review of its agency roster that is said to include both creative and media, as well as other disciplines, … Read the whole story
"Downton Abbey" did Sunday what networks hope every show will: deliver more viewers in its finale than premiere. The soap opera about life in … Read the whole story