What started out as a promising shopper marketing joint venture between a well-regarded specialist in the field, Mars Advertising, and WPP's global agency network … Read the whole story

TV-related social media activity does have a relationship to TV ratings. But does it cause TV ratings to climb? There's no proof yet. But … Read the whole story

MillerCoors brands will appear in many TBS and TNT series. Writers for TBS and TNT originals can incorporate a beer, neons, barware, tap-handles and … Read the whole story

The 'Los Angeles Times' is up for sale again, and once again L.A. investment mogul Eli Broad is interested. The billionaire philanthropist has partnered … Read the whole story

If there's any doubt that the balance of power has shifted to consumers (from brands), consider this: more than half of U.S. adults said … Read the whole story

No communications campaign brief worth its salt omits some kind of definition of emotional tonality. The radio format as a whole delivers listeners in … Read the whole story