U.S. ad spending expanded 4% during the first two months of 2013 vs. the same period in 2012, according to actual buying data from … Read the whole story
TV's advertising scatter market -- to many still an all-important predicator of how the summer upfront marketplace will perform -- has been showing recent … Read the whole story
Ad shop The Richards Group has been dragged into an ongoing court battle between Sony Computer Entertainment and Bridgestone Americas Tire Operations. Sony sued … Read the whole story
Technology brands are making the most powerful connections with consumers. The "cultural vibrancy" of brands determines how brands are perceived by respondents in terms … Read the whole story
TV time-shifting -- the activity of consumers and their DVRs -- can be wasteful. About a third (36%) of all worldwide recorded TV content … Read the whole story
With their sport possibly falling out of the Olympics, USA Wrestling and a related advocacy group have launched a campaign looking to garner support … Read the whole story
Deborah Norville, the one-time host of NBC's "Today" and an anchor on "Inside Edition," has been named to the Viacom board of directors. The … Read the whole story
In honor of the new baseball season, here is another edition of Wild Pitches, the semiannual feature featuring publicists and other corporate communicators who … Read the whole story
This Sunday, "Lean In," Sheryl Sandberg's just-published and hotly debated career primer for women, will debut at number one on "The New York Times" … Read the whole story