For consumers of media worldwide, online usage now exceeds offline media consumption. Offline media, such as TV, radio and newspapers still account for the … Read the whole story
Internet ad spending hit $99 billion in 2012, just shy of the 12-figure mark held by only one other medium -- television -- according … Read the whole story
The new millennial-targeted cable network from Participant TV, which has a reach of 40 million subscribers, has a name: Pivot. The new network, which … Read the whole story
Columbus, Ohio-based Nationwide insurance company has put its media agency assignment into review, the company confirmed Wednesday. The company spends $250 million a year … Read the whole story
Online ad revenues for platforms associated with broadcast radio stations are forecast to increase from $491 million in 2012 to around $600 million in … Read the whole story
Young creatives at JWT India may have been responsible for creating the series of controversial "bondage" ads ostensibly promoting the trunk room in Ford … Read the whole story
Although CBS still sat in first place through March 24, competition is heating up -- especially with some high-profile shows like NBC's "The Voice" … Read the whole story
A path-to-purchase medium is typically thought of with regard to its proximity to the time and place when the consumer makes their choice at … Read the whole story