Young TV viewers have increasingly been moving to online platforms for some time. Twenty-seven percent of U.S. online 18- to-24-year-olds now watch five or … Read the whole story
In what is being hailed as the the first research of its kind, the CIMM (Coalition for Innovative Media Measurement) today will release findings … Read the whole story
Publicis Groupe CEO Maurice Levy has characterized the holding company's performance last year as disappointing and he has warned that 2013 is full of … Read the whole story
The VIA Agency has been selected to handle integrated marketing chores for startup mobile carrier Republic Wireless. The scope of work includes creative advertising, … Read the whole story
It may be the pressure of the ever-shortening news cycle, the immediacy of digital publishing or the need to keep up with social media … Read the whole story
Maybe the generations have different tastes, but five restaurant marketers have found ways to reach both millennials and Gen Xers with some success, according … Read the whole story
Televisa's Galavision in Mexico is making alterations to the Spanish-language TV network brand. The network's new identity is rooted in the creative concept "Caleidoscopio." … Read the whole story
The first time I realized something was wrong with the upfront was as a rookie reporter covering the 1983-84 marketplace. Only a few weeks … Read the whole story