MediaDailyNews
Tuesday, April 30, 2013
  • Integrating Marketing Key, Yet Challenges Remain

    Integrated marketing communications is easier said than done -- and marketers face specific challenges when developing such plans, although most see it as a … Read the whole story

  • Meredith Extends Ad Guarantees

    Meredith Corp. is expanding its Sales Guarantee program, allowing more advertisers to take advantage of Meredith's promise to deliver a certain level of return … Read the whole story

  • Clean Shave: Grey Wins Gillette's Global Ad Business

    WPP ad shop Grey has been awarded lead global creative advertising responsibilities for P&G's iconic Gillette brand. Globally, the Gillette brand is believed to … Read the whole story

  • Sinclair Benefits From Station Sales, Revs Jump 32%

    Sinclair Broadcast Group, the big Baltimore-based 134 TV station group, took in high revenue from its continuing operations in the first three months of … Read the whole story

  • Weather Channel Launches Twitter Effort

    Home Depot has signed with the Weather Co. as the first marketer to take advantage of a Twitter video offering. The Weather Co. is … Read the whole story

  • Aereo's Diller Sees Free Broadcast Via Internet As Future

    Major Aereo investor Barry Diller sees the over-the-top service as a gateway to future Internet growth. While Aereo has won court victories allowing customers … Read the whole story

  • Online Video Rivals TV For Viewers

    Casting the industry's NewFront efforts in a brighter light, new research shows that consumer ad receptivity when watching original professional online video (OPOV) is … Read the whole story