Integrated marketing communications is easier said than done -- and marketers face specific challenges when developing such plans, although most see it as a … Read the whole story
Meredith Corp. is expanding its Sales Guarantee program, allowing more advertisers to take advantage of Meredith's promise to deliver a certain level of return … Read the whole story
WPP ad shop Grey has been awarded lead global creative advertising responsibilities for P&G's iconic Gillette brand. Globally, the Gillette brand is believed to … Read the whole story
Sinclair Broadcast Group, the big Baltimore-based 134 TV station group, took in high revenue from its continuing operations in the first three months of … Read the whole story
Home Depot has signed with the Weather Co. as the first marketer to take advantage of a Twitter video offering. The Weather Co. is … Read the whole story
Major Aereo investor Barry Diller sees the over-the-top service as a gateway to future Internet growth. While Aereo has won court victories allowing customers … Read the whole story
Casting the industry's NewFront efforts in a brighter light, new research shows that consumer ad receptivity when watching original professional online video (OPOV) is … Read the whole story