Interpublic Group's Initiative has won global media duties for e-Commerce giant Amazon.com after a review. The company's estimated global ad spending is close to … Read the whole story
While it's not quite the out-of-home equivalent of the online industry's real-time trading systems, outdoor media just took another step in that direction. In … Read the whole story
Media Storm, which specializes in representing entertainment entities, such as FX and Food Network, has signed a deal with online buying platform Videology that … Read the whole story
Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with the unveiling of "consumer networks." They bundle out-of-home … Read the whole story
Although U.S. TV programming networks are not close to transitioning to the new 4K TV technology, Sony Electronics has started a marketing campaign for … Read the whole story
As traditional TV platforms project small gains in their $70 billion business, new digital TV video businesses are looking at major hikes in the … Read the whole story
A New York judge has denied a request by WPP's Y&R to toss out a breach of contract suit filed against it earlier this … Read the whole story
Dish Network, which has allowed subscribers to watch live TV on mobile devices for some time, is expanding access to on-demand content from networks … Read the whole story
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant risk of drinking and driving. To help people … Read the whole story
The percentage of Americans age 12 or older listening to online radio was at 56% in 2011, up from 28% a decade earlier. Some … Read the whole story