Global advertising spending grew just under 2% in the first quarter of this year. The biggest gains were in the Latin American region -- … Read the whole story
Omnicom Group posted a 2.1% second-quarter revenue increase to $3.6 billion, while net income grew 2.4% to nearly $290 million, the holding company said … Read the whole story
Publicis Groupe on Thursday reported a revenue gain of nearly 10% in the second quarter to approximately $2.3 billion, with organic growth of 5%. … Read the whole story
In an effort to provide a more complete picture of all TV viewing, CBS now says it will periodically release audience data across all … Read the whole story
Time Inc. is the first multi-title publisher to sign up for GfK MRI Starch Digital's syndicated service measuring the impact of digital magazine advertising, … Read the whole story
Verizon continues to become a greater player in the TV distribution business, boosting FiOS subscriber rolls in the second quarter by a larger amount … Read the whole story
The new campaign, leveraging the "Not Normal" brand badge created last year, launches Monday on TV, with a 60-second anthem now running in about … Read the whole story
I just read my 2,500th column/story about the differences between Paid Media, Earned Media and Owned Media. I normally would never capitalize those terms … Read the whole story