Interpublic is getting into the real-time brand "storytelling" game and has raided two former BBDO executives to field it. The new unit, dubbed Mediabrands … Read the whole story
NBC has wrapped its prime-time upfront deal-making, perhaps landing as much as a 17% volume increase to around $2.1 billion, a source familiar with … Read the whole story
The National Association of Broadcasters reacted angrily Tuesday to a trade group's assertion that only 7% of U.S. TV homes get their signals solely … Read the whole story
CBS may have won the highly visible 18-49 viewing crown among all broadcasters last season -- but that doesn't mean it has abandoned its … Read the whole story
Rival competition for a share of the sports media market is pushing publishers and networks to become more creative. Yahoo Sports and the NBC … Read the whole story
Discovery said its U.S. networks climbed 13% in overall revenues to $793 million in the second quarter -- with advertising revenues up 10%. OWN … Read the whole story
Richard J. Bressler was tapped by CC Media Holdings and Clear Channel Communications as president/chief financial officer of CC Media Holdings, Inc. and Clear … Read the whole story
Martha Stewart Living Omnimedia reported that revenues fell 11.9% from $47.9 million in the second quarter of 2012 to $42.2 million in the second … Read the whole story
With its big NBA post-season package of games coming in the summertime period, ABC ranks first in all key viewing categories so far this … Read the whole story
Eddie Sotelo, who was one of the most popular Spanish-language radio hosts in the U.S. until his show "Piolin por la Manana" was suddenly … Read the whole story