Jumping on the current TV antenna bandwagon, and seemingly in response to Time Warner Cable's free-antenna giveaway in the wake of its nearly month-long … Read the whole story
As Time Warner Cable and CBS continue their negotiating deadlock, Starcom MediaVest researcher Sam Armando has discovered how widespread the blackouts are individually in … Read the whole story
Out-of-home advertising revenues increased 5% from around $2.1 billion in the second quarter of 2012 to just under $2.2 billion in the second quarter … Read the whole story
Global on-demand TV revenues from existing and older systems, like traditional pay-per-view services, have been moving at a slow place recently. But long-term, on-demand … Read the whole story
A group of TV broadcasters that are suing online video company FilmOn X say in new court papers they are entitled to an order … Read the whole story
Chocolate marketer Hershey has consolidated its global media agency account with Interpublic Group's UM, the company confirmed Monday. The decision came after a review … Read the whole story
Former News Corp. international executive Matthew Anderson has been tapped as chief marketing officer at Roku, which offers a device able to deliver digital … Read the whole story
The media agency veteran will help manage a handful of specialist shops seen as an alternative to the big holding company model. Read the whole story
We've all seen this movie before: Small agency has seasonal lag in revenues and guts staff. Morale nosedives. The agency balance sheet is not … Read the whole story