Interactive advertising service company Ensequence will roll out an ambitious, broad-reaching national platform for interactive TV advertising. AdConneqt+ enables programmers to offer an interactive … Read the whole story
NBCUniversal has struck a deal with automotive brand Lexus for an unusual live, real-time broadcast commercial campaign where consumers' creative concepts will contribute to … Read the whole story
Advertising Week is getting its own broadcast channel courtesy of Clear Channel Media and Entertainment, which has recruited media strategist Michael Kassan to provide … Read the whole story
On-demand TV services are seeing higher "binging" activity -- which Nielsen describes as watching more than three episodes a day. Among subscription video-on-demand (SVOD) … Read the whole story
Toronto-based media marketplace technology developer Casale Media has quietly introduced a real-time index of programmatic advertising activity, including the overall marketplace, as well as … Read the whole story
Supporting its aggressive content strategy, Hulu has scored a multi-year distribution deal with BBC Worldwide North America. Per the expanded partnership, Hulu is hoping … Read the whole story
Dentsu's Aegis Media unit this morning announced a deal to "integrate" independent Spanish agency Ymedia, including its minority holding in digital indie Wink TTD. … Read the whole story
Publicis Groupe has expanded its digital footprint, announcing a deal to acquire London-based Poke, an award-winning digital shop known for its work on Mulberry, … Read the whole story
"The issue is role models. You can't be what you can't see." That's a quotation from Cindy Gallop, an advertising entrepreneur who has lately … Read the whole story
"What do I want?" Sometimes it's an incredibly hard question to answer. Whether deciding where to get dinner, what smartphone to buy, or even … Read the whole story