In a move to create what could well be called a UPC, or universal product code for all advertising and media content, two media … Read the whole story
WPP sibling agencies Wunderman and MEC have launched a joint venture called Choreograph that pulls together data from an array of sources in real-time … Read the whole story
Although one credit rating agency expects a "stable outlook" for most media, advertising and entertainment businesses in 2014, core advertising spending growth will track … Read the whole story
No need to check your lenses -- you read that right: Freedom Communications is planning to launch a new metropolitan daily newspaper, the "Los … Read the whole story
Only a couple of months old, Giant Spoon, the agency start-up founded by some of the former senior team of Omnicom's OMD unit, has … Read the whole story
Pitted against unfavorable comparisons to third-quarter 2012, which witnessed the Olympics and political advertising, this year's third-quarter period was slightly down. Kantar Media says … Read the whole story
An increasing number of top TV network shows -- 23 -- are now getting more key viewers from time-shifting than from live airings. This … Read the whole story
Mediahub/Mullen has created a partnership with demand-side platform and data management firm OwnerIQ, the companies said. The agency is keenly interested in honing its … Read the whole story
Facebook formalized its expected leap into video advertising this morning with a company announcement that audio-off, auto-playing video spots will run in some user … Read the whole story
TargetSpot, which operates a digital radio ad network, has merged with Radionomy, which operates a platform for digital radio broadcasters and producers, to form … Read the whole story
NBCU's Telemundo, which airs Spanish-language fare, has signed a licensing deal with Drama Fever, an online video service, to stream 1,000 hours of content … Read the whole story
The marvelous new drama series "Masters of Sex" is a modest hit for Showtime that will likely become even more popular once the show … Read the whole story