Television advertising dollars will continue to steadily rise in the coming years, while digital video advertising spending will initially see much faster growth. New … Read the whole story
Through the 12 weeks of the new season, now five broadcast networks -- NBC, Fox, CW, Telemundo, and Ion -- have witnessed higher viewership … Read the whole story
Bill Tucker joined MediaVest in 1999, subsequently serving as CEO at the agency. Most recently he was president, global client operations at the Starcom … Read the whole story
Native advertising formats -- ads that mimic the native non-advertising content on a publisher's page -- now represent more than a third (35.7%) of … Read the whole story
At a time when the advertising and media industries appear to be obsessed with the rapid acceleration of online video, one of the media … Read the whole story
Initiative also picks up significantly more business after the client's global media agency review which began in the summer. Read the whole story
Facebook reportedly plans to charge $1 million to $2.5 million a day for video campaigns, depending on the size of the audience a marketer … Read the whole story
As time-shifting and on-demand content have fragmented audiences, making it difficult to get viewership statistics using traditional measurement methods, justifying advertising spend becomes harder … Read the whole story
Univision has struck a deal with MiTu to create short-form Spanish-language content for syndication on Univision's digital platforms. The emphasis is on lifestyle content … Read the whole story
Meredith Corp. has struck a deal with Tremor Video giving the latter responsibility for selling Meredith's unsold desktop pre-roll video advertising inventory. The deal … Read the whole story
It's no secret that marketers spend more in the months leading up to the holidays when it comes to targeting gift givers, but it's … Read the whole story
Last week I posted an article exploring programmatic's place in place-based media. In it, I stated my belief that, while programmatic trading does exist … Read the whole story