January 25, 2023
Friday, December 20, 2013
In the coming years, local TV advertising growth will grow between 2.5% and 4% per year, doubling that pace during strong Olympic and political … Read the whole story
Hulu's U.S.-based advertising revenue is estimated at $500 million, 17% higher than in 2012. "This is a significant slowdown over growth levels from 2011 … Read the whole story
While the top TV shows this year in terms of viewing were dominated by NFL football, it was a number of cable TV dramas … Read the whole story
Video ad manager FreeWheel plans to integrate comScore validation measures into its offerings by the first quarter of the New Year. The service is … Read the whole story
For years, many of the agency's regional units had compound monikers -- usually incorporating the name of an acquired company along with the main … Read the whole story
While 56 titles closed in 2013, 185 new magazines launched. Notable new launches in 2013 included "Politico" magazine, "Glam Belleza Latina," a Spanish-language title … Read the whole story
Advertising analytics firm Ace Metrix said that the big-box chain's position on its most-popular list evinces the power of family, food and philanthropy during … Read the whole story
- COMMENTARY
Gallup released a poll this week saying that just 21% of 1,000 people surveyed ranked newspaper reporters as having high or very high honesty … Read the whole story
