Deepening its effort to sell across all media platforms -- and coming just before the big upfront TV selling season is to commence -- … Read the whole story
The new ROI analytics firm will be run by John Lowell, the former Starcom analytics czar. The new company will target non-profits seeking less … Read the whole story
Consolidation continues in the social TV space as Viggle on Wednesday announced acquiring Dijit Media, which makes the NextGuide app for creating personalized TV … Read the whole story
TV Guide Magazine and CBS Interactive properties will be promoting each other's products. Selected TV Guide Magazine content will be featured in a new … Read the whole story
In the wake of sharp growth the agency has created four new national roles including Media Activation Head, which is being filled by Adam … Read the whole story
Looking to boost its new cloud-based service for TV providers, TiVo has bought video discovery/search company Digitalsmiths for $135 million. The acquisition will aid … Read the whole story
Mobile advertising made up the majority of Facebook's ad sales in the fourth quarter of 2013, propelling overall revenue growth of 63% in the … Read the whole story
Meredith Corp.'s revenues were basically flat in the first quarter of the year, with the national magazine publishing division holding steady, local TV up … Read the whole story
This year, I am encouraged that a new mini-trend might be on the horizon. Yup, we might have finally reached so low that the … Read the whole story
The Super Bowl is coming up, and WestwoodOne is joining forces with Horizon Media to connect with fans ahead of the big game. The … Read the whole story
The mass market does not use technology for what it can do. It's used for what they can do with it and this is … Read the whole story