Offering what it calls a first-of-kind advertising product, NBCUniversal and Comcast say it is offering more specific, consumer-purchasing-linked advertising for its linear TV national … Read the whole story
Dozens of previously undisclosed classified documents, provided to Over the Line by Edward J. Snowden's cousin Ralphie, show that global intelligence agencies have not … Read the whole story
The Interactive Advertising Bureau on Thursday announced its latest attack on click fraud, which has never been a bigger threat to the industry. This … Read the whole story
Pre-game, post-game and everything in between, the Super Bowl provides a myriad of ways to get creative in how you engage and excite fans, … Read the whole story
Claudia Caplan joins the holding company from RP3, where she was CMO. Zihla Salinas was previously CMO at Rapp. They will help MDC shops … Read the whole story
The Super Bowl is the advertising mecca -- a worshipful paean to marketing, where the audience looks forward to engaging with corporate America. The … Read the whole story
Jelli, a programmatic ad platform for the radio industry, on Thursday formally launched its platform for broadcast advertisers, dubbed RadioSpot. Mike Dougherty, co-founder and … Read the whole story
Matt Roche, CEO of Extole, helps to answer the question of how the social media ecosystem affects sales and conversions in a measurable way. … Read the whole story
TV broadcasters that are suing Aereo in Utah are asking a judge to ban the service from operating immediately -- without waiting for the … Read the whole story
Viacom's media networks witnessed modest growth in first-quarter 2014 results versus a year ago -- with its filmed/home entertainment division posting sharply lower revenues … Read the whole story
In the midst of fending off a takeover bid, Time Warner Cable posted higher profits in the fourth quarter of 2013. Time Warner Cable … Read the whole story
Aligning nicely with YouTube's original content ambitions, Fox Sports recently tapped the video giant's online platform and physical production studios to find fresh talent. … Read the whole story
In its latest win, JCDecaux signed a seven-year deal to provide ad services at Houston's George Bush Intercontinental Airport, with the option of a … Read the whole story
Niche Media Holdings is launching "Austin Way," a new regional lifestyle magazine for Austin, Texas. The magazine will be published six times a year … Read the whole story