Determined to hang onto younger users, Facebook is shelling out a staggering $19 billion to buy mobile messaging app WhatsApp. The deal marks Facebook's … Read the whole story

Brand marketers say they will more than double the share of their budgets being allocated to "social media" -- boosting it to an average … Read the whole story

NBC Olympics prime-time numbers dipped under the 20 million viewer level for the first time on Tuesday -- the tenth day of the big … Read the whole story

Strong advertising demand for this year's "Academy Awards" program on ABC will top last year's $88.3 million advertising totals. Thirty-second commercials have been priced … Read the whole story

The Federal Communications Commission said today that it intends to move forward with a plan to prohibit broadband carriers from blocking or degrading traffic. … Read the whole story

Budweiser is teasing its sponsorship of the World Cup with a 10-second short. The campaign, from lead creative agency Anomaly, is entitled "Rise as … Read the whole story

The lines between social, mobile and digital out-of-home media continue to blur, as marketers bring user-generated content to high-profile outdoor signage to engage consumers. … Read the whole story

It might seem like an unusual purchase for an ad holding company, but MDC said it fits perfectly with its newly formed financial communications … Read the whole story

LinkedIn members will have the ability to post and distribute long-form content as the professional networking site extends its publishing platform to all users. … Read the whole story