Ad exchange OpenX on Wednesday continued its mobile expansion, announcing the launch of a private exchange geared specifically to native mobile ads. The real-time … Read the whole story
Publicis Groupe's VivaKi on Tuesday announced it has joined the OpenVV consortium, which offers a viewability tool for in-stream ads. The OpenVV group was … Read the whole story
On the heels of Comcast's deal with Netflix to provide faster and more reliable Internet service, now comes word that AT&T and Verizon are … Read the whole story
Coupon use is down, but still strong. And the growth area is non-food. According to NCH Marketing's 2013 Year-End Topline Coupon Facts report, the … Read the whole story
It may look like a Norman Rockwell setting, but the cover story of next week's The Saturday Evening Post is guaranteed to be anything … Read the whole story
Publicis Groupe's Rosetta has hired former SapientNitro Vice President Eric Healy as managing partner of its Consumer Products & Retail Industry Group. He will … Read the whole story
Coming off its social success at the Super Bowl, Budweiser is again appealing directly to sports fans, along with their fondness for national holidays. … Read the whole story
Calling Aereo a "direct assault" on the broadcast industry's business model, a coalition of TV companies indicated in court papers that Aereo's continued existence … Read the whole story
Television news often seems to adhere to a playbook created in the Three Network era. It seems incapable of opening up the universe of … Read the whole story
Univision has selected Ooyala to help power its new TV Everywhere initiative, which aims to extend the reach of Univision programming across all screens, … Read the whole story
All of those people complaining about their cable, Internet and wireless providers are not alone. TV and Internet service providers lead the list of … Read the whole story
Clear Channel Media and Entertainment is planning to integrate information about artists into iHeartRadio and 840 radio station Web sites across the country, courtesy … Read the whole story
Cable operators and other TV providers may complain about high subscriber fees for sports networks, but a study from Beta Research says those executives … Read the whole story
This feels like the wrong kind of question to ask about what is ostensibly a comedy first and a branded asset second. Once upon … Read the whole story
Advertising Age on Tuesday wrote an article highlighting a new trading desk looking to serve multicultural advertisers only. The trading desk was launched by … Read the whole story
Beet.TV has reported that "Google will invent more resources in 2014 on improving its advertising technologies for buy-side customers." Read the whole story
First nights are typically the worst nights for comedians who become hosts of late-night talk shows. Interestingly, former "Saturday Night Live" news reader Seth … Read the whole story
For Comcast, it's like hitting two game-winning homeruns in the ninth inning on two consecutive days. The first: a powerful deal to acquire Time … Read the whole story