Brands want ownership of "editorial" content, and with big bucks at stake, publishers are playing along. Take the new native ad pact between AOL … Read the whole story
Cox just announced that it will sell TV inventory programmatically. This should be good news for TV advertisers, as it signals progress for an … Read the whole story
Bob Liodice, CEO of the Association of National Advertisers, told a 4As gathering that media measurement has to improve or ad dollars will come … Read the whole story
After seven years, three court rulings and millions of dollars in legal bills, Viacom and Google have settled their battle about video clips on … Read the whole story
WASHINGTON, DC -- One of the surprising takeaways at Marketing Politics here was that despite the hyper-focus on "digital" and "multi-screen," TV remains far … Read the whole story
With another season of "Girls" coming to an end this Sunday, I'm moved to ask what is it about Lena Dunham that drives otherwise … Read the whole story
With midterm elections coming up in November, America's attention is turning again to politics. Katz Radio Group, the country's largest radio sales representation company, … Read the whole story
Viacom has settled its long-time, 7-year-old copyright $1 billion lawsuit with Google's YouTube. It's the one in which YouTube users were allowed to put … Read the whole story
LOS ANGELES -- TV-related consumer activity online -- especially when it comes to interaction with TV networks' Web areas -- increasingly has strong results … Read the whole story
WASHINGTON, DC -- "What is the bluest state, and why is it so sad," MediaPost columnist Bob Garfield asked chief Obama digital strategist Joe … Read the whole story
CMOs believe advanced analytics will play a significant role in helping them reach their goals, but feel underprepared to capitalize on the data explosion … Read the whole story
Dow Jones has been hit with a potential class-action lawsuit accusing it of violating federal video privacy laws with the Wall Street Journal's Roku … Read the whole story
Samsung's tremendous recent success for its mobile products has a lot to do with its marketing that comes from many real-time/last-minute decisions -- and … Read the whole story
In the March 17 Media Daily News story "TVB Claims Local TV Metric Equals National Ratings Metric” the local live-program-plus-same-day time-shifted data and local … Read the whole story