Facebook announced on Tuesday it will acquire Oculus VR, maker of the Oculus Rift virtual reality headset, for $2 billion. The company said it … Read the whole story
The ARF conference sharply focused on the three priorities facing the ad industry: consumer engagement, rethinking ideas and rethinking the skills needed to act … Read the whole story
Facebook on Tuesday introduced new targeting criteria for its lookalike audiences tool rolled out a year ago. Until now, marketers could create lookalikes based … Read the whole story
TV stations will likely be sitting around in 2020 wishing they had addressed the issues aggressively instead of hoping that "tweaks, critiques and another … Read the whole story
Longtime Turner senior advertising executive Greg D'Alba is departing as head of advertising sales for CNN with Turner Entertainment advertising chief, Donna Speciale, taking … Read the whole story
Out-of-home and mobile media are merging, as advertisers exploit the ubiquity of mobile devices to boost engagement. To that end, Clear Channel Outdoor is … Read the whole story
In a move seen as formalizing the next steps in a succession plan for the leadership of News Corp., the company's board named Lachlan … Read the whole story
U.S. advertising spending barely inched up in 2013 over the previous year -- all due to the lack of big Olympic or political advertising … Read the whole story
Cinema advertising revenues rose 6.5% from $636 million in 2012 to $678 million in 2013. The top cinema ad categories last year were automotive, … Read the whole story
In the next big ad tech IPO, News Corp.-backed The Rubicon Project is set to begin publicly trading shares next week, and looks likely … Read the whole story
Glenn Derene, electronics editor for "Consumer Reports," tells "Marketing Daily" that scores were particularly low when it came to perceived value. "When you factor … Read the whole story
Verizon, which successfully sued to vacate Net neutrality regulations, now says it supports open Internet principals and will ensure that consumers using its network … Read the whole story
Although social media continues to be a growing force when it comes to moviegoing, movie marketing still depends heavily on reviews. Digital media is … Read the whole story
Peet's Coffee & Tea has formed a partnership with Pandora to provide customized in-store music and branded radio stations. For Pandora, it marks the … Read the whole story