In the first update so far this year from a major agency holding company, Dentsu Aegis' Carat unit has upgraded its outlook for the … Read the whole story
Only 9% of CMOs view vendors as a trusted source for content. Third-party research, analyst reports and editorial content top the list of the … Read the whole story
Dentsu Media Creative Content will seek partnerships with local media and entertainment companies to produce programs that resonate culturally within targeted markets. Read the whole story
The agency will receive detailed access to BuzzFeed Fre.sh data which analyzes and ranks how its stories travel across social media. Mindshare has made … Read the whole story
"The New York Times" will introduce two new digital subscription offers as part of a tiered subscription plan beginning April 2, along with a … Read the whole story
Some good news for two traditional TV news platforms -- viewership rose in 2013 versus the year before. The combined three commercial broadcast evening … Read the whole story
The April, 2014 issue of "Vogue" hit newsstands yesterday, proving that the Kim/Kanye cover portrait, so instantly ridiculed on social media last week, was … Read the whole story
AOL on Wednesday revealed ONE, a cross-screen programmatic advertising platform born from the company's existing ad tech stack. IPG Mediabrands has signed on as … Read the whole story
Current traditional market research relies on respondents' recall, which is often faulty; truthfulness, which is often questionable; and the ability to understand why they … Read the whole story
Century 21 is inviting YouTube visitors to fall in "puppy love" with their dream home. "It is a warm and endearing feeling from which … Read the whole story
For Apple, partnering with the cable providers represents a shortcut to a massive leap in scale over anything that even they could achieve organically. … Read the whole story
Lithium Technologies is buying Klout, the social marketing firm is expected to announce on Thursday. An acquisition price could not be confirmed on Wednesday, … Read the whole story
Programmatic video ad platform TubeMogul is the latest ad tech company to make a bid to go public. The company on Wednesday filed its … Read the whole story
Movie ticket sales in North America in 2013 were virtually unchanged versus a year ago -- with admissions continuing to slowly erode, and average … Read the whole story
At a San Francisco event on Wednesday, New York-based AOL made official that it is creating a platform that aims to give brand advertisers, … Read the whole story