Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings from an experiment to a bona fide form of trading currency across its … Read the whole story
Putting an end to years of speculation, YouTube has finally copped to completely engineering the success of viral videos. As detailed in this full … Read the whole story
Captivate Network, which operates digital out-of-home video displays in elevators and other public spaces of major office buildings across the U.S., has acquired its … Read the whole story
It was a strong night for broadcast networks on the last March Monday, with CBS' "How I Met Your Mother" posting strong series finale … Read the whole story
NBCUniversal is partnering with Telemundo, an NBCU property, to deliver entertainment news content to the U.S. Hispanic audience through branded "Access Hollywood" segments on … Read the whole story
WPP's Kantar and Twitter have struck a new five-year agreement to jointly develop new research tools to assess advertising effectiveness, consumer insight, brand equity, … Read the whole story
According to PointRoll, a total of 60.4% of online ads were viewable in 2013. That's a slightly more optimistic figure than the oft-cited 50% … Read the whole story
Ready to reach a bigger global audience, AOL on Wednesday is expected to name Kim Kadlec as head of relationship management. She will be … Read the whole story
Engaging in real-time advertising can broaden brands' efforts to best reach the audiences that are actively following these events through social media and other … Read the whole story
Facebook claims no connection between its work on Graph Search and the company's new crop of search engine marketing experts, but the recent group … Read the whole story
The media landscape has seen an explosion of viewing content possibilities. And media research, with the increasing amount of Big Data intelligence, has become … Read the whole story
Run, a mobile-focused programmatic ad tech provider, this week announced it has appointed Jason Askinasi as chief revenue officer, and Jacob Lustig as VP … Read the whole story
Just days away from the NHL's Stanley Cup playoffs, NBC will launch a series of on-air promos, including a long online effort about the … Read the whole story
The government's ability to snoop on consumers poses very different policy issues than ad companies' use of data for marketing purposes. So say the … Read the whole story