Looking to give more weight to its Nielsen Twitter TV Ratings service, the measurement company will release demographic data. The data will be delivered … Read the whole story
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the assets from both companies to enable Publicis to reach precision audiences at lower … Read the whole story
MDC confirmed on Friday that CEO Miles Nadal had completed a deal to sell nearly 40% of his Class A shares in the company. … Read the whole story
In the programmatic ad space, private exchanges and "programmatic direct" software have emerged as two of the most popular methods for trading higher-quality inventory. … Read the whole story
An explosion of marketers' messaging from TV, radio and online platforms doesn't necessarily mean they receive full -- or even half of -- consumers' … Read the whole story
Location data is the "killer app" of mobile advertising and marketing, but a surprisingly large amount of the information used to target mobile users … Read the whole story
PubMatic continues to up its mobile game, as the supply-side platform (SSP) on Monday announced its acquisition of Mocean Mobile, a mobile ad server … Read the whole story
Yahoo! announced it's getting in on the original content production game with its Yahoo! Screen video content service, producing two new comedies. Plus, Microsoft … Read the whole story
Baidu has opened a research and development facility in Silicon Valley and announced the appointment of Artificial Intelligence (AI) researcher Andrew Ng as chief … Read the whole story
2014 is shaping into another year of media distribution consolidation -- a change of partners. By mid-2013, broadcasters dominated the airwaves with a bevy … Read the whole story
Capitalizing on the Hispanic love of soccer, ImpreMedia -- publisher of 'La Opinion' and 'El Diario,' two of the country's best-known Spanish-language newspapers -- … Read the whole story
Path, Hipster and 12 other app developers can't shake a class-action lawsuit accusing them of violating consumers' privacy by uploading their address books. Consumers … Read the whole story
Ivy Ross officially joins Google Monday to head Google Glass, as the advertising and the tech world continue to gobble up fashion-forward thinkers. Ross … Read the whole story