The Advertising Research Foundation (ARF) has once again expanded its board of directors as part of a strategic plan to broaden its perspective and … Read the whole story

When it comes to online advertising, speed matters. While it dramatically affects the online advertising media from search to video to display and programmatic … Read the whole story

PASADENA, Calif. -- Amid the mainly cycling-related booths surrounding the perimeter of the finish line at the Amgen Tour of California bike race here, … Read the whole story

AOL is running its data through attribution modeling to reemerge as a formidable player in offline and online services for advertisers and publishers. The … Read the whole story

For the third year in a row, NBC's "Sunday Night Football" was the top regularly scheduled TV series for TV advertisers' key 18-49 viewer … Read the whole story

Hispanics over-index in a number of mobile media behaviors, including watching mobile video, using mobile coupons and discounts, and mobile wallets and banking. By … Read the whole story

Against a growing number of time-shifting TV competitors, TiVo has made some sizable improvements for its recent first-quarter earnings period. TiVo posted net income … Read the whole story