New magazine launches again outnumbered titles that were closed by a substantial margin in the first half of 2014. A total of 93 new … Read the whole story
The cost per click (CPC) on U.S. AdWords text ads rose on average of 26% across nine major industry categories between 2012 and 2014, … Read the whole story
At a time when much of the ad industry seems preoccupied with so-called "Big Data," WPP data unit Kantar is investing in visualizing data … Read the whole story
Telemundo has tapped Sony Pictures Television to produce three new prime-time series over the next three years, which will then be distributed by Telemundo … Read the whole story
Encinitas-based Watchmaker Nixon has hired Omnicom ad shop TBWA\Chiat\Day Los Angeles after a review, the companies confirmed Tuesday. Sibling agency OMD will handle media … Read the whole story
"The biggest task we have still in marketing is awareness," says Loren Angelo, director of marketing at the Herndon, Va.-based Audi of America. "We … Read the whole story
The games -- designed primarily to attract Gen X consumers with families, as opposed to the Millennial target of most fast-food and other brand … Read the whole story
Mercedes-Benz took top honors in the latest analysis of auto brands' digital efforts by digital think tank L2. Chevrolet, Nissan, Toyota and Ford rounded … Read the whole story
Google acquired music streaming service Songza Tuesday to improve on its music offerings and support an emerging trend to place music in online advertisements. … Read the whole story
BrightRoll is looking to gain a stronger foothold in video advertising to better compete with AOL, Google and Yahoo, hiring three executives who bring … Read the whole story
Adform, a Denmark-based ad tech company, this week released its own data management platform (DMP), AdExchanger has reported. Read the whole story
FX's "The Strain" is likely to be the biggest television event in a very eventful summer. Those who haven't read the books and don't … Read the whole story