Major media stocks have taken off today -- on the news of 21st Century Fox's surprised $80 billion cash and stock bid to buy … Read the whole story
Media buyers (or those not cool enough to get private demos) are getting their first look at The Scene -- Cond Nast Entertainment's ambitious … Read the whole story
The Senate unanimously voted on Tuesday to allow consumers to unlock their cell phones so they can use the devices with a variety of … Read the whole story
Oracle has released an automated audience lookalike modeling feature in its marketing cloud offering with technology gained from the company's BlueKai acquisition. The initiative … Read the whole story
The idea came from ad agency TDA_Boulder, which has a stake in the company, Sir Richard's Condoms, which is offering its product free to … Read the whole story
The Online Publishers Association is supporting a controversial proposal to allow Internet service providers to enter into "commercially reasonable" deals with content companies for … Read the whole story
That's according to a new global study by Accenture and Havas Media RE:PURPOSE. However there are significant differences by region with many more consumers … Read the whole story
The last Major League All-Star game for famed New York Yankee Derek Jeter didn't do much to improve Fox's TV ratings. Fox tallied a … Read the whole story
There's an opportunity for search marketers to help brands build an identity, especially those whose images are fragmented. Fragmentation remains a major problem because … Read the whole story
Nielsen is finally realizing its dream of tracking mobile TV metrics, and Facebook deserves much of the credit. As part of a larger shift, … Read the whole story