Thursday, July 31, 2014
  • GroupM Elevates Role Of Data: Names Goldhersz CDO, Shuffles MediaCom

    A year after creating the first Chief Data Officer role inside a major Madison Avenue media shop, GroupM is upping the data ante, elevating it to a holding company role, and moving long-time MediaCom chief Harvey Goldhersz to lead it. The move comes a year after GroupM's Mindshare unit recruited Bob Ivins to that role from media giant Comcast, and signals the growing importance of data in media planning, buying and audience trading. ...Read the whole story

  • ABC, 4C Insights Expand Alliance To Enhance Social, Sponsorships

    ABC says it will use social data to customize and evaluate big marketing deals in an exclusive arrangement with social media company 4C Insights. ABC and 4C will develop syndicated tools to bridge viewers' social activity with TV advertising offerings. ...Read the whole story

  • Global Ad Growth Up 6%, BRIC Leads Expansion

    Worldwide advertising growth will continue to move modestly higher this year, up nearly 6% -- with an emphasis on big gains from BRIC territories. BRIC -- Brazil, Russia, India, and China -- will take the top four spots when it comes to year-on-year percentage growth. Brazil will climb 12.8%; India, 11.3%; China, 11.1%; and Russia, 9.0%. ...Read the whole story

  • Appeals Court Agrees To Hear Wyndham's Challenge To FTC

    A federal appeals court has agreed to decide whether the Federal Trade Commission can bring charges against companies based on their alleged failure to protect consumers' data. The court's move comes in response to a petition filed by Wyndham Hotels, which is fighting an FTC lawsuit alleging that the hotel chain didn't use firewalls, encrypt credit card data or take other "reasonable" security measures to protect consumers. ...Read the whole story

  • Twitter Invests In Deep Learning, Acquires Madbits

    Following similar forays into artificial intelligence by Facebook and Google, Twitter just bought "deep learning" start-up Madbits. It boasts the ability to "understand" the content of an image, whether or not there are tags associated with that image. ...Read the whole story

  • Rubicon Stock Up 25% After Strong Q2 Earnings Report

    Shares of Rubicon Project have jumped roughly 25% on Wednesday follow the company's Q2 earnings report on Tuesday. Rubicon announced second quarter revenue of $28.3 million, up 49% year-over-year. ...Read the whole story

  • Medialets Now Lets Media Buyers Attribute Mobile Conversions

    Feeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Servo Total Attribution, a new tech that the company says measures all mobile ad conversions that occur on mobile apps or the mobile Web. ...Read the whole story

  • MSLO Revenues Fall 11% Cross-Platform

    The second quarter of 2014 brought no respite for magazine publishers, as print advertising revenues continued to decline, judging by the results from women's lifestyle and homemaking magazine publisher Martha Stewart Living Omnimedia. MSLO said total revenues fell 11% from $42.2 million in the second quarter of 2013 to $37.6 million in the second quarter of 2014. ...Read the whole story

  • Palantir Buys Poptip, Ups Brand Data Capacity
Viagra In An Age Of Sarcasm

"This is the age of taking action," says the announcer in the Viagra commercial I caught on TV this week. And really, is there anything more awkward and poignant, more can't-win-for-losing, than showing these winky male ...More

  • Forget CPM - It's Time For Time To Be The New Metric

    Move over, CPM -- you were convenient for a while, but there's a whiff of mistrust about you and your stablemate, CPC. Time, then, for time and audience share -- those broadcast metrics -- to enter ...More

  • 3 Emerging Best Practices For Finding Your Audience

    When we place media under the assumption that a person's defining characteristics are their demographics, our ads can never speak to them in terms they will find meaningful. Media targeting is evolving, and potential consumers can ...More